{"id":165,"date":"2018-04-18T11:54:10","date_gmt":"2018-04-18T09:54:10","guid":{"rendered":"http:\/\/segati.testwork.be\/?page_id=165"},"modified":"2026-06-08T15:22:14","modified_gmt":"2026-06-08T13:22:14","slug":"accueil","status":"publish","type":"page","link":"https:\/\/segati.biz\/en\/","title":{"rendered":"Accueil"},"content":{"rendered":"

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\"\"<\/div>[\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1523026027069{padding-left: 50px !important;}”][vc_custom_heading text=”Jean-Marc Segati” font_container=”tag:h2|font_size:50px|text_align:left|color:%23293844|line_height:50px” css_animation=”slideInRight” css=”.vc_custom_1523023702380{margin-bottom: 12px !important;}”]
\"\"<\/div>[vc_custom_heading text=”Strategy Creative M\u00e9dia
\nEuropean Union” font_container=”tag:h4|font_size:22px|text_align:left|color:%23a3b6c4|line_height:28px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”right-to-left” css=”.vc_custom_1780924916071{margin-bottom: 30px !important;}”][vc_column_text]jmsegati@segati.biz<\/a>
\n+32 477 37 73 64<\/a>[\/vc_column_text][vc_column_text]\"\"<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]
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[vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Strategic Director” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Strategic Director” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”General Manager” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”founding partner” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Founding Partner” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner]\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”info-box info_founder” margin_bottom=”40px”][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”info-box info_partner” margin_bottom=”40px”][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”founding partner” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Founding Partner” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]
<\/div><\/div>[\/vc_column][\/vc_row][vc_row padding_top=”20px” padding_bottom=”20px”][vc_column][vc_custom_heading text=”Blog” font_container=”tag:h2|font_size:50px|text_align:center|color:%23293844|line_height:50px” css_animation=”slideInDown” css=”.vc_custom_1751562126093{margin-bottom: 12px !important;}”]
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AI hasn’t invented anything. Our grandmothers did it before AI.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAI hasn’t invented anything. Our grandmothers did it before AI.<\/span>\r\n\t\t\t\r\n\t\t\t

On June 16 last, Sustainable Gastronomy Week opened, carried by the youth chapters of the World Food Forum. The theme: “Celebrating Food Heritage.”…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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In Asian B2B, patience is not a virtue. It’s a weapon.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn Asian B2B, patience is not a virtue. It’s a weapon.<\/span>\r\n\t\t\t\r\n\t\t\t

I came across a study on B2B in Asia, and one idea stuck with me: we sell with numbers, we buy with emotions. Even among professionals. We pile up…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Onepoint Turns Recruitment Into a Dating App<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tOnepoint Turns Recruitment Into a Dating App<\/span>\r\n\t\t\t\r\n\t\t\t

The latest recruitment campaign from Onepoint is interesting\u2026 The firm borrows the codes of dating apps to talk about AI: we “match” candidates…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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AI is not here to replace creativity<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAI is not here to replace creativity<\/span>\r\n\t\t\t\r\n\t\t\t

She is there to restore his breath. With MCPs, a new way of creating is emerging: more fluid, more connected, faster. In the production of…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Anthropic launched Claude Fable 5 this week.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAnthropic launched Claude Fable 5 this week.<\/span>\r\n\t\t\t\r\n\t\t\t

Her capabilities exceed those of any model she had made accessible so far. Beyond the announcement, a few facts deserve a closer look. On the basis…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Sunset Dream: AI can’t replace a photoshoot. It replaces twenty.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tSunset Dream: AI can’t replace a photoshoot. It replaces twenty.<\/span>\r\n\t\t\t\r\n\t\t\t

Are you managing an international brand or a multi-market campaign? Then this case concerns you directly. Mango Teen has launched “Sunset Dream”, a…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Make a Wish: The video AI is already in production, not in testing.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tMake a Wish: The video AI is already in production, not in testing.<\/span>\r\n\t\t\t\r\n\t\t\t

Have you seen it? A director. An advertising film. Almost no shooting. Kemixiz presents Make a Wish \u2014 images, music, sound effects, video shots:…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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There are two ways to use AI in campaigning<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tThere are two ways to use AI in campaigning<\/span>\r\n\t\t\t\r\n\t\t\t

Show it. Or hide it behind the idea. Air France chose the second. It\u2019s the right choice! What interests me here isn\u2019t the technical prowess….<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Coca-Cola: 12 markets and 12 different creations in 48 hours. Fascinating!<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tCoca-Cola: 12 markets and 12 different creations in 48 hours. Fascinating!<\/span>\r\n\t\t\t\r\n\t\t\t

Lunar New Year 2026 in Southeast Asia. Each local team \u2014 Vietnam, Thailand, Malaysia, Singapore, Philippines… \u2014 produced its own version with…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Netflix Wants to Make Ads Less Intrusive<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tNetflix Wants to Make Ads Less Intrusive<\/span>\r\n\t\t\t\r\n\t\t\t

Did you see this Netflix news? The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tMay 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/span>\r\n\t\t\t\r\n\t\t\t

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

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Hamburg: A BMW Sign by the Roadside.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tHamburg: A BMW Sign by the Roadside.<\/span>\r\n\t\t\t\r\n\t\t\t

You\u2019re stuck in traffic. The screen shows a close-up of the i5\u2019s steering wheel: \u00ab Just let go. \u00bb Let yourself go. The traffic clears. You pass…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n