{"id":165,"date":"2018-04-18T11:54:10","date_gmt":"2018-04-18T09:54:10","guid":{"rendered":"http:\/\/segati.testwork.be\/?page_id=165"},"modified":"2025-12-24T18:01:43","modified_gmt":"2025-12-24T17:01:43","slug":"accueil","status":"publish","type":"page","link":"https:\/\/segati.biz\/en\/","title":{"rendered":"Accueil"},"content":{"rendered":"

[vc_row equal_column_height=”middle-content” margin_bottom=”50px” padding_top=”0″ el_class=”infos-box”][vc_column width=”1\/3″]

\"\"<\/div>[\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1523026027069{padding-left: 50px !important;}”][vc_custom_heading text=”Jean-Marc Segati” font_container=”tag:h2|font_size:50px|text_align:left|color:%23293844|line_height:50px” css_animation=”slideInRight” css=”.vc_custom_1523023702380{margin-bottom: 12px !important;}”]
\"\"<\/div>[vc_custom_heading text=”Strategy Creative M\u00e9dia
\nBrussels & Paris” font_container=”tag:h4|font_size:22px|text_align:left|color:%23a3b6c4|line_height:28px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”right-to-left” css=”.vc_custom_1766573825272{margin-bottom: 30px !important;}”][vc_column_text]jmsegati@segati.biz<\/a>
\n+32 477 37 73 64<\/a>[\/vc_column_text][vc_column_text]\"\"<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]
\t
\t\t
\t\t\t<\/i>\t\t<\/div>\t\t
\t\t\t<\/i>\t\t<\/div>\t<\/div><\/div>\t
[vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Strategic Director” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”founding partner” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Founding Partner” font_container=”tag:h3|font_size:16px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space height=”10px”][\/vc_column_inner][\/vc_row_inner]\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”info-box info_founder” margin_bottom=”40px”][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Associated Director” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”info-box info_partner” margin_bottom=”40px”][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”founding partner” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][vc_custom_heading text=”Founding Partner” font_container=”tag:h3|font_size:22px|text_align:center|color:%23a3b6c5|line_height:30px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”top-to-bottom”]
\"\"<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]
<\/div><\/div>[\/vc_column][\/vc_row][vc_row padding_top=”20px” padding_bottom=”20px”][vc_column][vc_custom_heading text=”Blog” font_container=”tag:h2|font_size:50px|text_align:center|color:%23293844|line_height:50px” css_animation=”slideInDown” css=”.vc_custom_1751562126093{margin-bottom: 12px !important;}”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\t\t
\r\n\t\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Netflix Wants to Make Ads Less Intrusive<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tNetflix Wants to Make Ads Less Intrusive<\/span>\r\n\t\t\t\r\n\t\t\t

Did you see this Netflix news? The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tMay 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/span>\r\n\t\t\t\r\n\t\t\t

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Hamburg: A BMW Sign by the Roadside.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tHamburg: A BMW Sign by the Roadside.<\/span>\r\n\t\t\t\r\n\t\t\t

You\u2019re stuck in traffic. The screen shows a close-up of the i5\u2019s steering wheel: \u00ab Just let go. \u00bb Let yourself go. The traffic clears. You pass…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In 2026, you can shoot an entire beauty campaign without a single model entering the studio.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn 2026, you can shoot an entire beauty campaign without a single model entering the studio.<\/span>\r\n\t\t\t\r\n\t\t\t

In 2026, you can shoot an entire beauty campaign without a single model stepping into a studio. \u201cAre we going to replace humans?\u201d That\u2019s a bad…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Today, what if we talked about luxury?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tToday, what if we talked about luxury?<\/span>\r\n\t\t\t\r\n\t\t\t

We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

An AI too powerful to be public?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAn AI too powerful to be public?<\/span>\r\n\t\t\t\r\n\t\t\t

Have you seen? Anthropic has just made an unprecedented decision: not to publicly release its latest model, Claude Mythos Preview. Not for lack of…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

This advertiser just ran an AI campaign. The smartest part? You can’t tell.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tThis advertiser just ran an AI campaign. The smartest part? You can’t tell.<\/span>\r\n\t\t\t\r\n\t\t\t

“Question Everything But Yourself” dropped for 2026 \u2014 and it’s doing something most brands are too afraid to try. The visuals are AI-generated….<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

What If Your Next Client Never Visits Your Website?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tWhat If Your Next Client Never Visits Your Website?<\/span>\r\n\t\t\t\r\n\t\t\t

This is not a hypothesis. This is what the numbers in the United Kingdom are starting to confirm. 78% of global consumers have used an AI tool like…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In China, the top sellers already have an AI clone. It runs 24\/7 live streams on their behalf.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn China, the top sellers already have an AI clone. It runs 24\/7 live streams on their behalf.<\/span>\r\n\t\t\t\r\n\t\t\t

Same gestures. Same tone. Same energy. Continuous commercial presence, uninterrupted, with no additional marginal cost. The retailers who deployed it…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

OMRON: Five European Markets in a Few Hours \u2014 Without Blowing the Budgets<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tOMRON: Five European Markets in a Few Hours \u2014 Without Blowing the Budgets<\/span>\r\n\t\t\t\r\n\t\t\t

That’s what stopped me this week, and I wanted to share it. Initial assets aren\u2019t always homogeneous. In a few hours: country-adapted…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

A Simple Idea: AI to Make It Immediate. Thank You, Carro!<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tA Simple Idea: AI to Make It Immediate. Thank You, Carro!<\/span>\r\n\t\t\t\r\n\t\t\t

Good advertising simplifies a message. A very good advertisement also simplifies how it is produced. The Asian automotive marketplace Carro has just…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

And suddenly, ads no longer interrupt anything<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAnd suddenly, ads no longer interrupt anything<\/span>\r\n\t\t\t\r\n\t\t\t

On Let’s Dance, in Germany, a sequence unsettled viewers. The set transformed into a fantastical universe, populated by dragons and spectacular…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n