{"id":997,"date":"2025-06-14T09:46:41","date_gmt":"2025-06-14T07:46:41","guid":{"rendered":"https:\/\/segati.biz\/?page_id=997"},"modified":"2025-07-05T15:55:22","modified_gmt":"2025-07-05T13:55:22","slug":"blog","status":"publish","type":"page","link":"https:\/\/segati.biz\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\t\t<div class=\"grve-element grve-style-1 grve-blog grve-blog-columns grve-blog-grid grve-isotope grve-with-gap\" style=\"\" data-columns=\"3\" data-columns-tablet-landscape=\"2\" data-columns-tablet-portrait=\"2\" data-columns-mobile=\"1\" data-layout=\"fitRows\" data-spinner=\"no\" data-gutter-size=\"40\">\r\n\t\t\t\t<div class=\"grve-filter grve-link-text grve-list-divider grve-align-center\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li data-filter=\"*\" class=\"selected\"><span>All<\/span><\/li><li data-filter=\".category-non-classifiee\"><span>Non classifi\u00e9(e)<\/span><\/li><li data-filter=\".category-uncategorized\"><span>Uncategorized<\/span><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"grve-isotope-container\">\r\n\t\t\t<article id=\"post-2469\" class=\"grve-blog-item grve-isotope-item post-2469 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-25-9-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">In the Netherlands, AI does not replace the idea. It gives it room.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">In the Netherlands, AI does not replace the idea. It gives it room.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-25-9-26.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >1024<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-09-28T09:16:44+02:00\">28 September 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-09-28T09:16:46+02:00\">28 September 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Yesterday, a Dutch study showed that knowing that an advertisement was made with AI changes almost nothing about its appreciation. When the idea is&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2458\" class=\"grve-blog-item grve-isotope-item post-2458 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/increasingly-liberated-creativity\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-11-9-26-800x450.jpeg\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-11-9-26-800x450.jpeg 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-11-9-26-1170x658.jpeg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/increasingly-liberated-creativity\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Increasingly Liberated Creativity<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Increasingly Liberated Creativity<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-11-9-26-1024x572.jpeg<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-09-11T09:36:29+02:00\">11 September 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-09-11T09:36:31+02:00\">11 September 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/increasingly-liberated-creativity\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Two major models in three months: Claude Fable 5 in June, GPT-6 Astra in September. I talk less about what they do today than about what they hint&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/increasingly-liberated-creativity\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2449\" class=\"grve-blog-item grve-isotope-item post-2449 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/a-campaign-that-no-one-criticizes-and-no-one-remembers\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-5-9-26-800x450.jpeg\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-5-9-26-800x450.jpeg 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-5-9-26-1170x658.jpeg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/a-campaign-that-no-one-criticizes-and-no-one-remembers\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">A Campaign That No One Criticizes and No One Remembers<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">A Campaign That No One Criticizes and No One Remembers<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/09\/visu-5-9-26-1024x541.jpeg<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >541<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-09-06T09:57:23+02:00\">6 September 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-09-06T11:36:40+02:00\">6 September 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/a-campaign-that-no-one-criticizes-and-no-one-remembers\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>An Ipsos \u00d7 Newhouse School (Syracuse) study, reported by Harvard Business Review on September 3, compared 20 video spots: 10 real brand films \u2014&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/a-campaign-that-no-one-criticizes-and-no-one-remembers\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2438\" class=\"grve-blog-item grve-isotope-item post-2438 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/luminus-and-other-major-belgian-advertisers-are-among-the-first-clients-of-advertising-in-chatgpt-what-i-take-away\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-31-8-26-800x450.jpeg\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-31-8-26-800x450.jpeg 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-31-8-26-1170x658.jpeg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/luminus-and-other-major-belgian-advertisers-are-among-the-first-clients-of-advertising-in-chatgpt-what-i-take-away\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Luminus and Other Major Belgian Advertisers Are Among the First Clients of Advertising in ChatGPT: What I Take Away<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Luminus and Other Major Belgian Advertisers Are Among the First Clients of Advertising in ChatGPT: What I Take Away<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-31-8-26-1024x572.jpeg<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-31T09:41:48+02:00\">31 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-31T09:41:50+02:00\">31 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/luminus-and-other-major-belgian-advertisers-are-among-the-first-clients-of-advertising-in-chatgpt-what-i-take-away\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>A leader has no obligation to go there. His notoriety is established, his channels work. He goes anyway. This is exactly the culture of testing: you&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/luminus-and-other-major-belgian-advertisers-are-among-the-first-clients-of-advertising-in-chatgpt-what-i-take-away\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2431\" class=\"grve-blog-item grve-isotope-item post-2431 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/as-of-monday-you-can-buy-ads-on-chatgpt-in-belgium\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-28-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-28-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-28-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/as-of-monday-you-can-buy-ads-on-chatgpt-in-belgium\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">As of Monday, you can buy ads on ChatGPT in Belgium.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">As of Monday, you can buy ads on ChatGPT in Belgium.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-28-8-26-1024x683.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >683<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-28T11:23:10+02:00\">28 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-28T11:23:13+02:00\">28 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/as-of-monday-you-can-buy-ads-on-chatgpt-in-belgium\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>24-character title. 48-character description. Google Ads allows 30 and 90. 37% of Belgians aged 16 and over use ChatGPT every month. About 3.4&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/as-of-monday-you-can-buy-ads-on-chatgpt-in-belgium\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2423\" class=\"grve-blog-item grve-isotope-item post-2423 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-800x450.jpeg\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-800x450.jpeg 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-1170x658.jpeg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">61% of people cannot name a single standout AI brand. That&#8217;s normal: technology doesn&#8217;t create brand preference.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">61% of people cannot name a single standout AI brand. That&#8217;s normal: technology doesn&#8217;t create brand preference.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-1024x559.jpeg<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >559<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-17T12:12:36+02:00\">17 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-17T12:12:39+02:00\">17 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>The adoption of generative artificial intelligence by marketing leadership has crossed a milestone in industrialization. But the latest study Future&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2415\" class=\"grve-blog-item grve-isotope-item post-2415 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">While Asia Produces, Europe Labels<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">While Asia Produces, Europe Labels<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-12T13:35:54+02:00\">12 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-12T13:35:57+02:00\">12 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Two continents, two bets on advertising AI. And a figure that disproves both. In Vietnam, 88% of workers use AI at work. In Indonesia, 92% \u2014 the&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2408\" class=\"grve-blog-item grve-isotope-item post-2408 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Adapting a Campaign Means Redoing It<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Adapting a Campaign Means Redoing It<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-07T11:14:56+02:00\">7 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-07T11:14:58+02:00\">7 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>It used to be true. Yesterday. Changing country, language, format, season: each time a new shoot, a new budget, a new deadline. Back then, brands&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2406\" class=\"grve-blog-item grve-isotope-item post-2406 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">AI in a Summer Suit<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">AI in a Summer Suit<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-07T11:14:15+02:00\">7 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-07T11:14:18+02:00\">7 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>A man in an impeccable suit who reserves a table for you during your vacation. That\u2019s the AI agent according to NOS. Not a robot. Not a voice-over&#8230;.<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2392\" class=\"grve-blog-item grve-isotope-item post-2392 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Now that producing costs almost nothing anymore<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Now that producing costs almost nothing anymore<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-30T10:57:25+02:00\">30 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-30T10:57:26+02:00\">30 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>AI has solved a problem as old as the trade: manufacturing was long and expensive. Today, a brand can roll out in one week what used to take a&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2385\" class=\"grve-blog-item grve-isotope-item post-2385 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">I came across this Aperol campaign this week<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">I came across this Aperol campaign this week<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-1024x572.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-24T14:12:04+02:00\">24 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-24T14:12:06+02:00\">24 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>I saw this Aperol campaign pass by this week, and it made me think about a habit we marketers don\u2019t practice enough: rereading what our clients are&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2377\" class=\"grve-blog-item grve-isotope-item post-2377 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">AI, it&#8217;s obvious.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">AI, it&#8217;s obvious.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-21T16:16:11+02:00\">21 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-21T16:16:13+02:00\">21 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>People often tell me: \u201cAI is obvious.\u201d I don\u2019t agree. We\u2019re blaming the wrong culprit. What shows up in an image generated without direction&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n<div class=\"grve-pagination grve-link-text\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/2\/\">2<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/3\/\">3<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/11\/\">11<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/2\/\"><i class=\"grve-icon-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n<\/div>\t\t<\/div>\r\n[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-997","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Segati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/segati.biz\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/segati.biz\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Segati\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-05T13:55:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/segati.biz\/en\/blog\/\",\"url\":\"https:\/\/segati.biz\/en\/blog\/\",\"name\":\"Blog - 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