{"id":997,"date":"2025-06-14T09:46:41","date_gmt":"2025-06-14T07:46:41","guid":{"rendered":"https:\/\/segati.biz\/?page_id=997"},"modified":"2025-07-05T15:55:22","modified_gmt":"2025-07-05T13:55:22","slug":"blog","status":"publish","type":"page","link":"https:\/\/segati.biz\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\t\t<div class=\"grve-element grve-style-1 grve-blog grve-blog-columns grve-blog-grid grve-isotope grve-with-gap\" style=\"\" data-columns=\"3\" data-columns-tablet-landscape=\"2\" data-columns-tablet-portrait=\"2\" data-columns-mobile=\"1\" data-layout=\"fitRows\" data-spinner=\"no\" data-gutter-size=\"40\">\r\n\t\t\t<div class=\"grve-isotope-container\">\r\n\t\t\t<article id=\"post-2423\" class=\"grve-blog-item grve-isotope-item post-2423 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-800x450.jpeg\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-800x450.jpeg 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-1170x658.jpeg 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">61% of people cannot name a single standout AI brand. That&#8217;s normal: technology doesn&#8217;t create brand preference.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">61% of people cannot name a single standout AI brand. That&#8217;s normal: technology doesn&#8217;t create brand preference.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-17-8-26-1024x559.jpeg<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >559<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-17T12:12:36+02:00\">17 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-17T12:12:39+02:00\">17 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>The adoption of generative artificial intelligence by marketing leadership has crossed a milestone in industrialization. But the latest study Future&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/61-of-people-cannot-name-a-single-standout-ai-brand-thats-normal-technology-doesnt-create-brand-preference\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2415\" class=\"grve-blog-item grve-isotope-item post-2415 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">While Asia Produces, Europe Labels<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">While Asia Produces, Europe Labels<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-12-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-12T13:35:54+02:00\">12 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-12T13:35:57+02:00\">12 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>Two continents, two bets on advertising AI. And a figure that disproves both. In Vietnam, 88% of workers use AI at work. In Indonesia, 92% \u2014 the&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/while-asia-produces-europe-labels\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2408\" class=\"grve-blog-item grve-isotope-item post-2408 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Adapting a Campaign Means Redoing It<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Adapting a Campaign Means Redoing It<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-5-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-07T11:14:56+02:00\">7 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-07T11:14:58+02:00\">7 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>It used to be true. Yesterday. Changing country, language, format, season: each time a new shoot, a new budget, a new deadline. Back then, brands&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/adapting-a-campaign-means-redoing-it\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2406\" class=\"grve-blog-item grve-isotope-item post-2406 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">AI in a Summer Suit<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">AI in a Summer Suit<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/08\/visu-7-8-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-08-07T11:14:15+02:00\">7 August 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-08-07T11:14:18+02:00\">7 August 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>A man in an impeccable suit who reserves a table for you during your vacation. That\u2019s the AI agent according to NOS. Not a robot. Not a voice-over&#8230;.<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/ai-in-a-summer-suit\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2392\" class=\"grve-blog-item grve-isotope-item post-2392 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Now that producing costs almost nothing anymore<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Now that producing costs almost nothing anymore<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-30-7-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-30T10:57:25+02:00\">30 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-30T10:57:26+02:00\">30 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>AI has solved a problem as old as the trade: manufacturing was long and expensive. Today, a brand can roll out in one week what used to take a&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/now-that-producing-costs-almost-nothing-anymore\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2385\" class=\"grve-blog-item grve-isotope-item post-2385 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">I came across this Aperol campaign this week<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">I came across this Aperol campaign this week<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-24-7-26-1024x572.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-24T14:12:04+02:00\">24 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-24T14:12:06+02:00\">24 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>I saw this Aperol campaign pass by this week, and it made me think about a habit we marketers don\u2019t practice enough: rereading what our clients are&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/i-came-across-this-aperol-campaign-this-week\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2377\" class=\"grve-blog-item grve-isotope-item post-2377 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">AI, it&#8217;s obvious.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">AI, it&#8217;s obvious.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-ca-se-voit-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-21T16:16:11+02:00\">21 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-21T16:16:13+02:00\">21 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>People often tell me: \u201cAI is obvious.\u201d I don\u2019t agree. We\u2019re blaming the wrong culprit. What shows up in an image generated without direction&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/ai-its-obvious\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2370\" class=\"grve-blog-item grve-isotope-item post-2370 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/generative-ai-european-marketers-top-priority-but-94-of-them-arent-getting-the-results\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-16-6-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-16-6-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-16-6-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/generative-ai-european-marketers-top-priority-but-94-of-them-arent-getting-the-results\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Generative AI: European marketers&#8217; top priority \u2014 but 94% of them aren&#8217;t getting the results.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Generative AI: European marketers&#8217; top priority \u2014 but 94% of them aren&#8217;t getting the results.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-16-6-26-1024x572.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-16T17:11:27+02:00\">16 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-16T17:11:28+02:00\">16 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/generative-ai-european-marketers-top-priority-but-94-of-them-arent-getting-the-results\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>You have made generative AI your strategic priority for 2026? You are not alone. 34% of European marketers place it at the top of their investments&#8230;.<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/generative-ai-european-marketers-top-priority-but-94-of-them-arent-getting-the-results\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2362\" class=\"grve-blog-item grve-isotope-item post-2362 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/google-ads-june-2026-the-ai-didnt-fire-you-it-made-you-sign-a-waiver\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-9-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-9-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-9-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/google-ads-june-2026-the-ai-didnt-fire-you-it-made-you-sign-a-waiver\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Google Ads, June 2026: The AI Didn&#8217;t Fire You. It Made You Sign a Waiver.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Google Ads, June 2026: The AI Didn&#8217;t Fire You. It Made You Sign a Waiver.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-9-7-26-1024x559.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >559<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-09T09:26:32+02:00\">9 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-09T09:26:34+02:00\">9 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/google-ads-june-2026-the-ai-didnt-fire-you-it-made-you-sign-a-waiver\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>It arrived quietly on June 3, 2026: the first revision of Google&#8217;s Ads terms in eight years, validated with a click by your teams. The text does not&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/google-ads-june-2026-the-ai-didnt-fire-you-it-made-you-sign-a-waiver\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2353\" class=\"grve-blog-item grve-isotope-item post-2353 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-hasnt-invented-anything-our-grandmothers-did-it-before-ai\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-1-7-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-1-7-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-1-7-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/ai-hasnt-invented-anything-our-grandmothers-did-it-before-ai\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">AI hasn&#8217;t invented anything. Our grandmothers did it before AI.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">AI hasn&#8217;t invented anything. Our grandmothers did it before AI.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-1-7-26-1024x572.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >572<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-07T14:33:26+02:00\">7 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-07T14:33:28+02:00\">7 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/ai-hasnt-invented-anything-our-grandmothers-did-it-before-ai\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>On June 16 last, Sustainable Gastronomy Week opened, carried by the youth chapters of the World Food Forum. The theme: &#8220;Celebrating Food Heritage.&#8221;&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/ai-hasnt-invented-anything-our-grandmothers-did-it-before-ai\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2346\" class=\"grve-blog-item grve-isotope-item post-2346 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/in-asian-b2b-patience-is-not-a-virtue-its-a-weapon\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-26-6-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/in-asian-b2b-patience-is-not-a-virtue-its-a-weapon\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">In Asian B2B, patience is not a virtue. It&#8217;s a weapon.<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">In Asian B2B, patience is not a virtue. It&#8217;s a weapon.<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/07\/visu-26-6-26.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >1024<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-07-01T09:47:22+02:00\">1 July 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-07-01T09:47:24+02:00\">1 July 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/in-asian-b2b-patience-is-not-a-virtue-its-a-weapon\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>I came across a study on B2B in Asia, and one idea stuck with me: we sell with numbers, we buy with emotions. Even among professionals. We pile up&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/in-asian-b2b-patience-is-not-a-virtue-its-a-weapon\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<article id=\"post-2337\" class=\"grve-blog-item grve-isotope-item post-2337 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classifiee\" itemscope itemType=\"http:\/\/schema.org\/BlogPosting\">\r\n\t\t\t\t<div class=\"grve-isotope-item-inner grve-zoomIn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grve-media grve-image-hover\">\r\n\t\t\t<a href=\"https:\/\/segati.biz\/en\/onepoint-turns-recruitment-into-a-dating-app\/\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/06\/visu-25-6-26-800x450.png\" class=\"attachment-blade-grve-small-rect-horizontal-wide size-blade-grve-small-rect-horizontal-wide wp-post-image\" alt=\"\" srcset=\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/06\/visu-25-6-26-800x450.png 800w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/06\/visu-25-6-26-300x168.png 300w, https:\/\/segati.biz\/wp-content\/uploads\/2026\/06\/visu-25-6-26-1170x658.png 1170w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"grve-post-content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/segati.biz\/en\/onepoint-turns-recruitment-into-a-dating-app\/\" rel=\"bookmark\"><h3 class=\"grve-post-title grve-text-hover-primary-1 grve-h3\" itemprop=\"headline\">Onepoint Turns Recruitment Into a Dating App<\/h3><\/a>\t\t\t\t\t\t\t\t\t<span class=\"grve-hidden\">\r\n\t\t\t<span class=\"grve-structured-data entry-title\">Onepoint Turns Recruitment Into a Dating App<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\r\n\t\t\t   <span itemprop='url' >https:\/\/segati.biz\/wp-content\/uploads\/2026\/06\/visu-25-6-26-1024x574.png<\/span>\r\n\t\t\t   <span itemprop='height' >1024<\/span>\r\n\t\t\t   <span itemprop='width' >574<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<span class=\"grve-structured-data vcard author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\r\n\t\t\t\t<span itemprop=\"name\" class=\"fn\">Jean-Marc Segati<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"publisher\" itemscope itemtype=\"http:\/\/schema.org\/Organization\">\r\n\t\t\t\t<span itemprop='name'>Jean-Marc Segati<\/span>\r\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\r\n\t\t\t\t\t<span itemprop='url'>https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&#038;d=mm&#038;r=g<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span>\r\n\t\t\t\t\t\t<time class=\"grve-structured-data date published\" itemprop=\"datePublished\" datetime=\"2026-06-25T09:29:36+02:00\">25 June 2026<\/time>\r\n\t\t\t<time class=\"grve-structured-data date updated\" itemprop=\"dateModified\"  datetime=\"2026-06-25T09:29:38+02:00\">25 June 2026<\/time>\r\n\t\t\t<span class=\"grve-structured-data\" itemprop=\"mainEntityOfPage\" itemscope itemtype=\"http:\/\/schema.org\/WebPage\" itemid=\"https:\/\/segati.biz\/en\/onepoint-turns-recruitment-into-a-dating-app\/\"><\/span>\r\n\t\t<\/span><!-- END grve-hidden -->\r\n\t\t\t\t\t\t\t\t<div itemprop=\"articleBody\"><p>The latest recruitment campaign from Onepoint is interesting\u2026 The firm borrows the codes of dating apps to talk about AI: we &#8220;match&#8221; candidates&#8230;<\/p>\n<a class=\"grve-read-more grve-link-text\" href=\"https:\/\/segati.biz\/en\/onepoint-turns-recruitment-into-a-dating-app\/\"><span>read more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n<div class=\"grve-pagination grve-link-text\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/2\/\">2<\/a><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/3\/\">3<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/10\/\">10<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/pages\/997\/page\/2\/\"><i class=\"grve-icon-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n<\/div>\t\t<\/div>\r\n[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-997","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Segati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/segati.biz\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/segati.biz\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Segati\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-05T13:55:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/segati.biz\/en\/blog\/\",\"url\":\"https:\/\/segati.biz\/en\/blog\/\",\"name\":\"Blog - 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