{"id":997,"date":"2025-06-14T09:46:41","date_gmt":"2025-06-14T07:46:41","guid":{"rendered":"https:\/\/segati.biz\/?page_id=997"},"modified":"2025-07-05T15:55:22","modified_gmt":"2025-07-05T13:55:22","slug":"blog","status":"publish","type":"page","link":"https:\/\/segati.biz\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"

[vc_row][vc_column]\t\t

\r\n\t\t\t
\r\n\t\t\t
\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tMay 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.<\/span>\r\n\t\t\t\r\n\t\t\t

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Hamburg: A BMW Sign by the Roadside.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tHamburg: A BMW Sign by the Roadside.<\/span>\r\n\t\t\t\r\n\t\t\t

You\u2019re stuck in traffic. The screen shows a close-up of the i5\u2019s steering wheel: \u00ab Just let go. \u00bb Let yourself go. The traffic clears. You pass…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In 2026, you can shoot an entire beauty campaign without a single model entering the studio.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn 2026, you can shoot an entire beauty campaign without a single model entering the studio.<\/span>\r\n\t\t\t\r\n\t\t\t

In 2026, you can shoot an entire beauty campaign without a single model stepping into a studio. \u201cAre we going to replace humans?\u201d That\u2019s a bad…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Today, what if we talked about luxury?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tToday, what if we talked about luxury?<\/span>\r\n\t\t\t\r\n\t\t\t

We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

An AI too powerful to be public?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAn AI too powerful to be public?<\/span>\r\n\t\t\t\r\n\t\t\t

Have you seen? Anthropic has just made an unprecedented decision: not to publicly release its latest model, Claude Mythos Preview. Not for lack of…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

This advertiser just ran an AI campaign. The smartest part? You can’t tell.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tThis advertiser just ran an AI campaign. The smartest part? You can’t tell.<\/span>\r\n\t\t\t\r\n\t\t\t

“Question Everything But Yourself” dropped for 2026 \u2014 and it’s doing something most brands are too afraid to try. The visuals are AI-generated….<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

What If Your Next Client Never Visits Your Website?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tWhat If Your Next Client Never Visits Your Website?<\/span>\r\n\t\t\t\r\n\t\t\t

This is not a hypothesis. This is what the numbers in the United Kingdom are starting to confirm. 78% of global consumers have used an AI tool like…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In China, the top sellers already have an AI clone. It runs 24\/7 live streams on their behalf.<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn China, the top sellers already have an AI clone. It runs 24\/7 live streams on their behalf.<\/span>\r\n\t\t\t\r\n\t\t\t

Same gestures. Same tone. Same energy. Continuous commercial presence, uninterrupted, with no additional marginal cost. The retailers who deployed it…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

OMRON: Five European Markets in a Few Hours \u2014 Without Blowing the Budgets<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tOMRON: Five European Markets in a Few Hours \u2014 Without Blowing the Budgets<\/span>\r\n\t\t\t\r\n\t\t\t

That’s what stopped me this week, and I wanted to share it. Initial assets aren\u2019t always homogeneous. In a few hours: country-adapted…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

A Simple Idea: AI to Make It Immediate. Thank You, Carro!<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tA Simple Idea: AI to Make It Immediate. Thank You, Carro!<\/span>\r\n\t\t\t\r\n\t\t\t

Good advertising simplifies a message. A very good advertisement also simplifies how it is produced. The Asian automotive marketplace Carro has just…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

And suddenly, ads no longer interrupt anything<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tAnd suddenly, ads no longer interrupt anything<\/span>\r\n\t\t\t\r\n\t\t\t

On Let’s Dance, in Germany, a sequence unsettled viewers. The set transformed into a fantastical universe, populated by dragons and spectacular…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t

\r\n\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\"\"<\/a>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

In 2026, only 6% of European marketers are truly leveraging AI’s potential. Why? How can we accelerate?<\/h3><\/a>\t\t\t\t\t\t\t\t\t\r\n\t\t\tIn 2026, only 6% of European marketers are truly leveraging AI’s potential. Why? How can we accelerate?<\/span>\r\n\t\t\t\r\n\t\t\t

The Supermetrics 2026 report has just dropped: only 6% of European marketers have truly deployed AI in their operations beyond POCs, tests, and ad…<\/p>\nread more<\/span><\/a><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\t\t\t<\/article>\r\n\r\n\t\t\t<\/div>\r\n