{"id":1577,"date":"2025-12-08T19:42:15","date_gmt":"2025-12-08T18:42:15","guid":{"rendered":"https:\/\/segati.biz\/newsletter-pub-pixels-19-2\/"},"modified":"2025-12-08T19:42:18","modified_gmt":"2025-12-08T18:42:18","slug":"newsletter-pub-pixels-19-2","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/newsletter-pub-pixels-19-2\/","title":{"rendered":"Newsletter Pub &#038; Pixels #19"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>AI advertising reinvents engagement: from spectacle to conversation<\/strong><\/p>\n<p style=\"font-weight: 400;\">AI campaigns no longer merely produce content; they create new forms of interaction. In November 2025, three strategies transform AI into an engagement territory: speculative sports deepfakes, hybrid virtual influencer, and conversational sales agents.<\/p>\n<p style=\"font-weight: 400;\"><strong>Kalshi x Coign \u2014 Sports deepfakes become playful<\/strong><\/p>\n<p style=\"font-weight: 400;\">During the 2025 NBA Finals, Kalshi (prediction platform) and Coign (fintech) generate AI-generated video summaries and interviews that would be impossible to obtain, distributed virally on X and TikTok. The objective: stimulate engagement through alternative fiction rather than commenting on the event.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why it\u2019s inspiring :<\/strong><\/p>\n<p style=\"font-weight: 400;\">Deepfakes become tools for deliberate, playful storytelling. In a saturated media environment, producing credible \u201cimpossible futures\u201d captures attention better than a standard commentary. Brands transform a controversial technology into a transparent creative lever.<\/p>\n<p style=\"font-weight: 400;\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zVhQ927Xg1\">\n<p><a href=\"https:\/\/zeely.ai\/blog\/ai-powered-marketing-campaigns\/\">Top 13 AI-powered marketing campaigns of 2025\u00a0<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 13 AI-powered marketing campaigns of 2025\u00a0&#8221; &#8212; Grow your sales with AI\" src=\"https:\/\/zeely.ai\/blog\/ai-powered-marketing-campaigns\/embed\/#?secret=lat3Mr3HMF#?secret=zVhQ927Xg1\" data-secret=\"zVhQ927Xg1\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"font-weight: 400;\"><strong>Thalasya \u2014 The culturally anchored avatar<\/strong><\/p>\n<p style=\"font-weight: 400;\">Thalasya blends AI-generated 3D persona with fashion campaigns and e-commerce partnerships in Indonesia. Collaboration with Berrybenka and Shopee: tutorials, lifestyle, collections co-created with communities.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why it\u2019s inspiring :<\/strong><\/p>\n<p style=\"font-weight: 400;\">Unlike Western avatars, Thalasya integrates local cultural codes (music, community references). AI does not imitate humans; it amplifies a territorial identity. For local brands, a controllable ambassador that is culturally coherent.<\/p>\n<p style=\"font-weight: 400;\"> https:\/\/marketing-interactive.com\/how-ai-brings-clarity-to-indonesias-influencer-marketing<\/p>\n<p style=\"font-weight: 400;\"><strong>Yavend\u00fa \u2014 Conversational AI for micro-enterprises<\/strong><\/p>\n<p style=\"font-weight: 400;\">In Brazil, Yavend\u00fa deploys AI sales agents on WhatsApp and Instagram, capable of conversing and handling Pix payments. More than 200 micro-enterprises move from $0 to $10,000 per month.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why it\u2019s inspiring :<\/strong><\/p>\n<p style=\"font-weight: 400;\">Yavend\u00fa democratizes AI for those who have neither budget nor teams. The agent becomes a seller, advisor, payment manager. In a market where WhatsApp is the dominant commercial interface, AI integrates directly into existing usages.<\/p>\n<p style=\"font-weight: 400;\"><strong>What it changes<\/strong><\/p>\n<p style=\"font-weight: 400;\">Playful creative spectacle, digital cultural ambassador, inclusive automation. These three brands make AI a territory that is embraced and scripted. Europe already regulates these uses: brands that transform constraints into creative opportunities get ahead.<\/p>\n<p style=\"font-weight: 400;\">Three avenues: script the impossible rather than document reality, create culturally anchored ambassadors, democratize conversational AI.<\/p>\n<p style=\"font-weight: 400;\"><strong>The idea to test this week<\/strong><\/p>\n<p style=\"font-weight: 400;\">Identify a key event within the next 30 days. Could you create an AI \u201calternative scenario\u201d? Or deploy a conversational agent on WhatsApp for a test segment? The objective: transform AI from a production tool into an engagement territory.<\/p>\n<p style=\"font-weight: 400;\"><em><br \/>\n#PubliciteIA #IAGenerative #DeepfakesCreatifs #InfluenceursVirtuels #VenteSociale #AgentsConversationnels #MarketingBresilien #PubPixels<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI advertising reinvents engagement: from spectacle to conversation AI campaigns no longer merely produce content; they create new forms of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Newsletter Pub &#038; 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