{"id":1935,"date":"2025-12-24T11:20:53","date_gmt":"2025-12-24T10:20:53","guid":{"rendered":"https:\/\/segati.biz\/following-on-from-last-nights-discussions-with-a-few-advertising-friends\/"},"modified":"2025-12-24T11:21:54","modified_gmt":"2025-12-24T10:21:54","slug":"following-on-from-last-nights-discussions-with-a-few-advertising-friends","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/following-on-from-last-nights-discussions-with-a-few-advertising-friends\/","title":{"rendered":"Following on from last night&rsquo;s discussions with a few advertising friends&#8230;"},"content":{"rendered":"<p style=\"font-weight: 400;\">The question kept coming back: &#8220;Jean-Marc, what do you see for AI advertising in the next five years?&#8221;<\/p>\n<p style=\"font-weight: 400;\">After three beers and many debates, here are my five predictions for 2030 (spoiler: they weren&#8217;t all in agreement):<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong><\/strong><strong> Real-time Creative AI<\/strong> &#8220;Impossible!&#8221; said Sophie. Yet the three-week briefs are a thing of the past. AI will adapt the creations in real time according to the context. Coca-Cola is already testing this approach with visuals that change based on temperature.<\/li>\n<li style=\"font-weight: 400;\"><strong><\/strong><strong> Native immersive advertising<\/strong> Marc was skeptical, but AI will automatically place your products in video content, series, and games. No longer necessary to negotiate with producers \u2013 the integration will be seamless.<\/li>\n<li style=\"font-weight: 400;\"><strong><\/strong><strong> Emotional predictive targeting<\/strong> There, Thomas perked up: &#8220;You mean it will know I want chocolate before I do?&#8221; Exactly. Demographic targeting is out; it&#8217;s time to anticipate future emotional needs.<\/li>\n<li style=\"font-weight: 400;\"><strong>\u26a1<\/strong><strong> 100% automated creations<\/strong> &#8220;Will the creatives lose their jobs?&#8221; No, they will evolve. AI will manage from insight to distribution, but will still need human creative direction. Google Ads is already testing this approach.<\/li>\n<li style=\"font-weight: 400;\"><strong><\/strong><strong> AI becomes a consumer<\/strong> The twist that made Claire jump: AI will no longer only help to sell\u2026 it will become the main buyer via personal agents. A total game changer.<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Well, exiting the restaurant, we were still debating #4\u2026<\/p>\n<p style=\"font-weight: 400;\">Which camp would you have been in?<\/p>\n<p style=\"font-weight: 400;\"><em>To dive deeper into the subject:<\/em><\/p>\n<ul>\n<li>Real-time study: <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/automation\/\">https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/automation\/<\/a><\/li>\n<li>Predictive purchasing: <a href=\"https:\/\/www.amazon.science\/blog\/\">https:\/\/www.amazon.science\/blog\/<\/a><\/li>\n<li>Programmatic evolution: <a href=\"https:\/\/digiday.com\/media\/programmatic-advertising-ai\/\">https:\/\/digiday.com\/media\/programmatic-advertising-ai\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The question kept coming back: &#8220;Jean-Marc, what do you see for AI advertising in the next five years?&#8221; After three beers and many debates, here are&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Following on from last night&rsquo;s discussions with a few advertising friends&#8230; 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