{"id":1957,"date":"2025-12-24T11:21:11","date_gmt":"2025-12-24T10:21:11","guid":{"rendered":"https:\/\/segati.biz\/with-these-three-giants-the-autumn-is-shaping-up-to-be-a-hot-one-for-advertising\/"},"modified":"2025-12-24T11:21:58","modified_gmt":"2025-12-24T10:21:58","slug":"with-these-three-giants-the-autumn-is-shaping-up-to-be-a-hot-one-for-advertising","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/with-these-three-giants-the-autumn-is-shaping-up-to-be-a-hot-one-for-advertising\/","title":{"rendered":"With these three giants, the autumn is shaping up to be a hot one for advertising!"},"content":{"rendered":"<p style=\"font-weight: 400;\">Summer 2025 is shaking up our industry with major launches:<\/p>\n<p style=\"font-weight: 400;\"><strong>OpenAI: GPT-5 arrives in August<\/strong> according to Axios and The Verge. Unified architecture integrating reasoning and multimodality. Mini and Nano versions via API.<\/p>\n<p style=\"font-weight: 400;\"><strong>Google: AI Max launched in May<\/strong> +14% average conversions, +27% for exact\/phrase match campaigns. Available to everyone in Q3 2025. Total automation of Search via Gemini.<\/p>\n<p style=\"font-weight: 400;\"><strong>Meta: Advantage+ and GEM deployed<\/strong> +22% average ROAS with Meta GEM. 11 new AI tools launched at Cannes Lions. Fully automated generation of personalized creative assets.<\/p>\n<p style=\"font-weight: 400;\"><strong>We\u2019ll have to move from mere executors to smart AI orchestrators.<\/strong> It seems like the end of traditional manual piloting\u2026<\/p>\n<p style=\"font-weight: 400;\">Sources :<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Axios : <a href=\"https:\/\/www.axios.com\/2025\/07\/24\/openai-gpt-5-august-2025\">https:\/\/www.axios.com\/2025\/07\/24\/openai-gpt-5-august-2025<\/a><\/li>\n<li>Google Blog : <a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/\">https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/<\/a><\/li>\n<li>eMarketer : <a href=\"https:\/\/www.emarketer.com\/content\/meta-launches-11-new-ai-ad-tools-cannes-lions-2025\">https:\/\/www.emarketer.com\/content\/meta-launches-11-new-ai-ad-tools-cannes-lions-2025<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">#AIAdvertising #GPT5 #GoogleAds #MetaAds<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer 2025 is shaking up our industry with major launches: OpenAI: GPT-5 arrives in August according to Axios and The Verge. Unified architecture&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With these three giants, the autumn is shaping up to be a hot one for advertising! - Segati<\/title>\n<meta name=\"description\" content=\"With these three giants, the autumn is shaping up to be a hot one for advertising! - Summer 2025 is shaking up our industry with major launches: OpenAI: GPT-5 arrives in August according to Axios and The Verge. 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