{"id":1967,"date":"2025-12-24T11:21:19","date_gmt":"2025-12-24T10:21:19","guid":{"rendered":"https:\/\/segati.biz\/this-73-year-old-grandmother-keeps-the-scammers-on-the-phone-for-40-minutes\/"},"modified":"2025-12-24T11:22:00","modified_gmt":"2025-12-24T10:22:00","slug":"this-73-year-old-grandmother-keeps-the-scammers-on-the-phone-for-40-minutes","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/this-73-year-old-grandmother-keeps-the-scammers-on-the-phone-for-40-minutes\/","title":{"rendered":"This 73-year-old grandmother keeps the scammers on the phone for 40 minutes&#8230;"},"content":{"rendered":"<p style=\"font-weight: 400;\">Meet &#8220;Daisy&#8221;, the latest recruit on O2&#8217;s anti-fraud team in the United Kingdom.<\/p>\n<p style=\"font-weight: 400;\">Her job? To waste as much of their time as possible by telling them endless stories about her cat Fluffy and her knitting projects.<\/p>\n<p style=\"font-weight: 400;\"><strong>The result?<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>An average of 40 minutes per scam call<\/li>\n<li>Scammers hanging up, frustrated<\/li>\n<li>\u00a3250 million worth of fraudulent transactions blocked last year<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>We wish we had invented this:<\/strong> This AI combines voice recognition, a personalized language model, and speech synthesis to create conversations that are 100% natural. The scammers don&#8217;t realize a thing.<\/p>\n<p style=\"font-weight: 400;\"><strong>Brilliant marketing<\/strong><\/p>\n<p style=\"font-weight: 400;\">\u2705 Solves a real societal problem<\/p>\n<p style=\"font-weight: 400;\">\u2705 Demonstrates the brand&#8217;s tech innovation<\/p>\n<p style=\"font-weight: 400;\">\u2705 Generates positive global buzz<\/p>\n<p style=\"font-weight: 400;\">\u2705 Shows AI in a positive light<\/p>\n<p style=\"font-weight: 400;\">In a world where 35% of Britons are wary of AI, O2 proves that it can be our ally.<\/p>\n<p style=\"font-weight: 400;\"><strong>The lesson for us marketers:<\/strong> The best campaigns don&#8217;t just sell a product. They create value for society. It&#8217;s our move\u2026 <\/p>\n<p style=\"font-weight: 400;\"><em>PS: Daisy has already responded to more than 1,000 scammer calls. Her favorite line? \u201cOh honey, could you repeat that? I was looking for my glasses\u2026\u201d<\/em><em><\/em><\/p>\n<p style=\"font-weight: 400;\">#AI #ArtificialIntelligence #Marketing #Innovation #Cybersecurity #CreativeAI #TechForGood #DigitalMarketing #Advertising #Creativity #AntiScam #O2 #DigitalMarketing #Storytelling #TechNews #LinkedIn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet &#8220;Daisy&#8221;, the latest recruit on O2&#8217;s anti-fraud team in the United Kingdom. Her job? To waste as much of their time as possible by telling them&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This 73-year-old grandmother keeps the scammers on the phone for 40 minutes&#8230; - Segati<\/title>\n<meta name=\"description\" content=\"This 73-year-old grandmother keeps the scammers on the phone for 40 minutes&#8230; - Meet &quot;Daisy&quot;, the latest recruit on O2&#039;s anti-fraud team in the United Kingdom. Her job? 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