{"id":1983,"date":"2025-12-24T11:21:32","date_gmt":"2025-12-24T10:21:32","guid":{"rendered":"https:\/\/segati.biz\/advertising-and-pixels-n1\/"},"modified":"2025-12-24T11:22:02","modified_gmt":"2025-12-24T10:22:02","slug":"advertising-and-pixels-n1","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/advertising-and-pixels-n1\/","title":{"rendered":"ADVERTISING AND PIXELS N\u00b01"},"content":{"rendered":"

These brands ditch the click to predict what you’ll want (and it’s working)<\/strong><\/p>\n

You know, that ad you saw yesterday on Instagram but you didn’t click? It may have just made you buy today on Amazon. And now, AI can prove it.<\/p>\n

Between us, who hasn’t cursed those reports that attribute everything to the “last click”? This week, I discovered how some brands are revolutionizing ad measurement. Spoiler: they couldn’t care less about your clicks.<\/p>\n

The quiet revolution of Prescient AI<\/a><\/strong><\/p>\n

Do you know GOOD AMERICAN, HexClad, Cozy Earth, or Nood? Probably not all of them. Yet these brands have just gained +20% ROAS on average thanks to a revolutionary approach: measuring halo effects.<\/p>\n

The idea? Track those ads we see without clicking but that influence our purchases. You see a pan ad on Facebook, you don’t click it, but three days later you search “nonstick pan” on Google. Prescient AI, this Miami-based startup, can now prove this link.<\/p>\n

The result?<\/strong> 30x growth in 2023 for Prescient. Their clients stop optimizing for the immediate click and start predicting future intent. Finally logical: how many times do you actually buy by clicking on an ad?<\/p>\n

HexClad<\/a> out-cooks its AI-powered competitors<\/strong><\/p>\n

Speaking of HexClad, that pan brand that’s taking North America by storm. Their CMO, Cameron Bush, had a classic problem: \u201cWe were confident in our monthly allocations, but we needed daily insights to adjust our campaigns.\u201d<\/p>\n

Result after adopting Prescient AI during their crucial Q4: +85% revenue and +30% ROAS. Not bad for pans, right?<\/p>\n

The secret? They stopped looking only at the bottom of the funnel (conversions) to focus on the top (creating customers). As Bush says: \u201cWe spend money where we CREATE customers, not just where we CONVERT them.\u201d<\/p>\n

This nuance changes everything. And their competitors, who are still optimizing for the click, didn’t see it coming.<\/p>\n

\u2728<\/strong> The idea to swipe this week<\/strong><\/p>\n

Try measuring the impact of your awareness campaigns 48-72 hours after airing, not at click time. See if your organic searches, direct sales, or traffic rise in the days that follow.<\/p>\n

You might discover that your “worst” campaigns (the ones without clicks) are actually your best.<\/p>\n

For next week<\/strong><\/p>\n

I’ve spotted a startup that generates thousands of ad variations in real time to adapt to each customer profile. Their early results are dizzying.<\/p>\n","protected":false},"excerpt":{"rendered":"

These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…<\/p>\n","protected":false},"author":3,"featured_media":1057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nADVERTISING AND PIXELS N\u00b01 - Segati<\/title>\n<meta name=\"description\" content=\"ADVERTISING AND PIXELS N\u00b01 - These brands ditch the click to predict what you'll want (and it's working) You know, that ad you saw yesterday on Instagram but you didn't click? 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