{"id":2241,"date":"2026-04-15T10:06:57","date_gmt":"2026-04-15T08:06:57","guid":{"rendered":"https:\/\/segati.biz\/today-what-if-we-talked-about-luxury\/"},"modified":"2026-04-15T10:06:59","modified_gmt":"2026-04-15T08:06:59","slug":"today-what-if-we-talked-about-luxury","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/today-what-if-we-talked-about-luxury\/","title":{"rendered":"Today, what if we talked about luxury?"},"content":{"rendered":"

We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the first to integrate technology into complete systems \u2014 not just into “a nice AI film”.<\/p>\n

And what Moncler just did on TikTok is the perfect proof.<\/p>\n

Their #MonclerBubbleUp campaign is a three-layer system:<\/p>\n

    \n
  1. A proprietary AR experience<\/strong> \u2192 a filter that lets you “try on” a Moncler puffer in video, with an almost photorealistic render (lighting, movement, deformation). You film yourself in normal clothes, you trigger the transition, you appear in a full Moncler look.<\/li>\n
  2. An ultra-orchestrated creator launch<\/strong> \u2192 fashion creators receive the filter + a simple brief. They set the codes. The community replicates, reinterprets, and amplifies.<\/li>\n
  3. A massive UGC engine<\/strong> \u2192 the product stays at the center, but it\u2019s the user who tells the story. Humor, parody, styling\u2026 everyone makes it their own.<\/li>\n<\/ol>\n

    Result: billions of views, millions of videos created, a measurable spike in searches and engagement around the brand \u2014 without driving up production costs.<\/p>\n

    The real lesson isn\u2019t in luxury. It\u2019s in the mechanics.<\/p>\n

    Because the question that matters is: How can we transpose this logic augmented experience + creators + UGC<\/strong> into banking, B2B, grocery retail… categories where making the value proposition visible, tangible and playable changes everything?<\/p>\n

    The full case study in the comments: https:\/\/deux.io\/top-campagnes-influence\/<\/a><\/p>\n

    #marketing #advertising #luxury #AI #socialmedia #UGC #AR #brandbuilding<\/p>\n","protected":false},"excerpt":{"rendered":"

    We don’t always see it coming, but luxury is one of the most innovative sectors in marketing. Since the rise of generative AI, it’s even one of the…<\/p>\n","protected":false},"author":3,"featured_media":2234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nToday, what if we talked about luxury? - Segati<\/title>\n<meta name=\"description\" content=\"Today, what if we talked about luxury? - We don't always see it coming, but luxury is one of the most innovative sectors in marketing. 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