{"id":2264,"date":"2026-05-01T10:45:14","date_gmt":"2026-05-01T08:45:14","guid":{"rendered":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/"},"modified":"2026-05-01T10:45:18","modified_gmt":"2026-05-01T08:45:18","slug":"may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/","title":{"rendered":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop."},"content":{"rendered":"
\n

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a month on air.<\/p>\n<\/div>\n

\n

But everything is fictitious. The 40 tracks, the bands \u2014 Lipstick Trigger, Glacier Fang, Bubble Punks \u2014, the host DJ Bev, the album covers, right up to the sentimental call-in show hosted by Dr. Poplov. All generated by AI.<\/p>\n<\/div>\n

\n

120 million impressions. CPM 60% more effective. Award “AI Creative Studio of the Year” 2026.<\/p>\n<\/div>\n

\n

The sentence that sums it all up, from the creative director: “AI is here to serve the creative idea, not to be the creative idea.”<\/p>\n<\/div>\n

\n

That\u2019s exactly the tightrope:<\/p>\n<\/div>\n

\n

\u2192 The lazy version: a classic spot with a licensed song. AI would have been useless.<\/p>\n

\u2192 The ambitious version: an entire fictional universe, 40 tracks in 3 weeks, a phantom station haunting LA’s FM. Impossible without AI. Impossible without humans.<\/p>\n<\/div>\n

\n

May Day, we celebrate work.<\/p>\n<\/div>\n

\n

And the most interesting work in 2026, in my opinion, isn\u2019t the one AI does for us. It\u2019s the one it enables us to invent.<\/p>\n

Happy May Day to everyone, don\u2019t forget your sprigs of lily of the valley.<\/p>\n<\/div>\n

\n

The full story here: https:\/\/business.google.com\/us\/think\/ai-excellence\/ai-advertising-campaign-nostalgia-marketing\/<\/a><\/p>\n<\/div>\n

\n

#MayDay #AI #Creativity #Marketing #FutureOfWork #AIinMarketing #BrandStrategy #Innovation<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

To relaunch Slice soda, the BarkleyOKRP agency didn’t make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a…<\/p>\n","protected":false},"author":3,"featured_media":2259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nMay 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati<\/title>\n<meta name=\"description\" content=\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati\" \/>\n<meta property=\"og:description\" content=\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/\" \/>\n<meta property=\"og:site_name\" content=\"Segati\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T08:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T08:45:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/segati.biz\/wp-content\/uploads\/2025\/07\/Segati_Le-workflow-agentique.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jean-Marc Segati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Marc Segati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/\",\"url\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/\",\"name\":\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati\",\"isPartOf\":{\"@id\":\"https:\/\/segati.biz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png\",\"datePublished\":\"2026-05-01T08:45:14+00:00\",\"dateModified\":\"2026-05-01T08:45:18+00:00\",\"author\":{\"@id\":\"https:\/\/segati.biz\/#\/schema\/person\/a084f2bb9147b6baf887d25e9165dfdc\"},\"description\":\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...\",\"breadcrumb\":{\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage\",\"url\":\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png\",\"contentUrl\":\"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png\",\"width\":1672,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/segati.biz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/segati.biz\/#website\",\"url\":\"https:\/\/segati.biz\/\",\"name\":\"Segati\",\"description\":\"Consultance en management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/segati.biz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/segati.biz\/#\/schema\/person\/a084f2bb9147b6baf887d25e9165dfdc\",\"name\":\"Jean-Marc Segati\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/segati.biz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g\",\"caption\":\"Jean-Marc Segati\"},\"url\":\"https:\/\/segati.biz\/en\/author\/jm_seg\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati","description":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/","og_locale":"en_US","og_type":"article","og_title":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati","og_description":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...","og_url":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/","og_site_name":"Segati","article_published_time":"2026-05-01T08:45:14+00:00","article_modified_time":"2026-05-01T08:45:18+00:00","og_image":[{"width":1456,"height":816,"url":"https:\/\/segati.biz\/wp-content\/uploads\/2025\/07\/Segati_Le-workflow-agentique.png","type":"image\/png"}],"author":"Jean-Marc Segati","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jean-Marc Segati","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/","url":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/","name":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - Segati","isPartOf":{"@id":"https:\/\/segati.biz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage"},"image":{"@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage"},"thumbnailUrl":"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png","datePublished":"2026-05-01T08:45:14+00:00","dateModified":"2026-05-01T08:45:18+00:00","author":{"@id":"https:\/\/segati.biz\/#\/schema\/person\/a084f2bb9147b6baf887d25e9165dfdc"},"description":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop. - To relaunch Slice soda, the BarkleyOKRP agency didn't make an ad. It created a fake FM radio station in Los Angeles. Real frequency, real signal, a...","breadcrumb":{"@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#primaryimage","url":"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png","contentUrl":"https:\/\/segati.biz\/wp-content\/uploads\/2026\/05\/visu-1-5-2026.png","width":1672,"height":941},{"@type":"BreadcrumbList","@id":"https:\/\/segati.biz\/may-1st-a-public-holiday-except-for-40-rock-bands-that-never-existed-and-work-non-stop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/segati.biz\/en\/"},{"@type":"ListItem","position":2,"name":"May 1st: A public holiday, except for 40 rock bands that never existed and work non-stop."}]},{"@type":"WebSite","@id":"https:\/\/segati.biz\/#website","url":"https:\/\/segati.biz\/","name":"Segati","description":"Consultance en management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/segati.biz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/segati.biz\/#\/schema\/person\/a084f2bb9147b6baf887d25e9165dfdc","name":"Jean-Marc Segati","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/segati.biz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g","caption":"Jean-Marc Segati"},"url":"https:\/\/segati.biz\/en\/author\/jm_seg\/"}]}},"_links":{"self":[{"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2265,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/media\/2259"}],"wp:attachment":[{"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/segati.biz\/en\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}