{"id":2287,"date":"2026-05-22T09:07:47","date_gmt":"2026-05-22T07:07:47","guid":{"rendered":"https:\/\/segati.biz\/there-are-two-ways-to-use-ai-in-campaigning\/"},"modified":"2026-05-22T09:07:49","modified_gmt":"2026-05-22T07:07:49","slug":"there-are-two-ways-to-use-ai-in-campaigning","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/there-are-two-ways-to-use-ai-in-campaigning\/","title":{"rendered":"There are two ways to use AI in campaigning"},"content":{"rendered":"<p style=\"font-weight: 400;\">Show it. Or hide it behind the idea. Air France chose the second. It\u2019s the right choice!<\/p>\n<p style=\"font-weight: 400;\">What interests me here isn\u2019t the technical prowess. It\u2019s the creative discipline. No claimed gadget, no &#8216;AI-generated&#8217; signature effect. Just a brand territory well maintained \u2014 French excellence \u2014 served by invisible production.<\/p>\n<p style=\"font-weight: 400;\">And this is precisely where many go off the rails: they use AI to show that they are using AI. The tech takes the spotlight, the brand fades. With a universe like Air France \u2014 desirability, elegance, and premium positioning \u2014 it&#8217;s the absolute opposite.<\/p>\n<p style=\"font-weight: 400;\">The right hierarchy is the inverse. AI produces, adjusts, personalizes, optimizes \u2014 behind the scenes. The campaign, for its part, remains a brand story. No model can replace it.<\/p>\n<p style=\"font-weight: 400;\">I encourage everyone to view this campaign not as a case of AI production, but as an example of what I call the <strong>good creative hierarchy<\/strong>: the idea leads, technology serves.<\/p>\n<p style=\"font-weight: 400;\">It&#8217;s much rarer than it seems.<\/p>\n<p style=\"font-weight: 400;\">Source: <a href=\"https:\/\/www.jai-un-pote-dans-la.com\/air-france-devoile-une-nouvelle-campagne-de-marque-portee-sur-lexcellence\/\">https:\/\/www.jai-un-pote-dans-la.com\/air-france-devoile-une-nouvelle-campagne-de-marque-portee-sur-lexcellence\/<\/a><\/p>\n<p style=\"font-weight: 400;\">#Advertising #BrandStrategy #CreativeStrategy #AIinAdvertising #LuxuryBranding #Campaign<\/p>\n<p style=\"font-weight: 400;\">\n)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Show it. Or hide it behind the idea. Air France chose the second. It\u2019s the right choice! What interests me here isn\u2019t the technical prowess&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":2282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There are two ways to use AI in campaigning - Segati<\/title>\n<meta name=\"description\" content=\"There are two ways to use AI in campaigning - Show it. Or hide it behind the idea. Air France chose the second. It\u2019s the right choice! 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