People often tell me: \u201cAI is obvious.\u201d I don\u2019t agree. We\u2019re blaming the wrong culprit.<\/p>\n
What shows up in an image generated without direction isn\u2019t the machine. It\u2019s the absence of a point of view. Default framing, default lighting, default idea \u2014 exactly what already betrayed a shoot without a photographer, a botched brief, a fallback idea sent on a Friday evening. AI doesn\u2019t invent this flaw in taste. It reveals it, faster, to everyone.<\/p>\n
Give the same machine a real gaze \u2014 a carefully chosen light and an explicit intention \u2014 and no one will ever know how the image was made. And no one will care. The client doesn\u2019t buy a process; they buy a result that moves them.<\/p>\n
My stance: what betrays the use of AI is never AI itself. It\u2019s the creative who had nothing to say. The machine doesn\u2019t make mistakes of taste \u2014 it reveals those who don\u2019t have any.<\/p>\n
#ArtificialIntelligence #Creativity #Advertising #GenerativeAI #Agency #Nextage<\/p>\n","protected":false},"excerpt":{"rendered":"
People often tell me: \u201cAI is obvious.\u201d I don\u2019t agree. We\u2019re blaming the wrong culprit. What shows up in an image generated without direction…<\/p>\n","protected":false},"author":3,"featured_media":2372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\n