A man in an impeccable suit who reserves a table for you during your vacation.<\/p>\n
That\u2019s the AI agent according to NOS.<\/p>\n
Not a robot. Not a voice-over. No blue particles floating around.<\/p>\n
In early August, it\u2019s worth sharing a vacation campaign. This one comes from the south: one of Portugal\u2019s main telecom operators launched on July 20 its summer campaign, centered on a simple idea \u2014 a network that doesn\u2019t take vacations with artificial intelligence.<\/p>\n
The film follows a young actor, seen in the Netflix series Rabo de Peixe, who spends the summer accompanied by his AI agent. The agent books the table, selects the recipe, shows the way, and reminds him of the appointment.<\/p>\n
What\u2019s new: until now, advertising showed an AI that responds. Here, it\u2019s an AI that acts. The shift from chatbot to agent, staged without jargon and without a single second of product demonstration.<\/p>\n
What\u2019s inspiring: the tone. For two years, we\u2019ve treated AI as a historic event \u2014 solemn music, promises of revolution, 3D neural networks. NOS makes it a vacation companion.<\/p>\n
And the brand goes further. On digital, it entrusts to creators an AI-generated video cadavre exquis: each adds their prompt without knowing the others\u2019 prompts. It even states that the result will oscillate between the hilarious and the surreal. A publicly listed company openly embracing the unpredictable is not common.<\/p>\n
While most brands are still figuring out how to show their AI, this one has simply brought it into everyday life. In a summer suit, with no commentary.<\/p>\n
Have a good vacation. The network, on the other hand, doesn\u2019t take one.<\/p>\n
Campaign signed by O Escrit\u00f3rio, production Krypton, media Arena Media.<\/p>\n