Two major models in three months: Claude Fable 5 in June, GPT-6 Astra in September. I talk less about what they do today than about what they hint at.<\/p>\n
Announcements emphasize power (ah, marketing!). What seems more important to me are two more discreet capabilities: these models retain context over millions of words, and they can sustain a long task without losing the thread. In other words, they\u2019re starting to have solid memory and more endurance. For those who produce brand content, like me, that\u2019s not a detail.<\/p>\n
Three perspectives seem to be opening up to me.<\/strong><\/p>\n Consistency over time.<\/p>\n A brand consists of hundreds of productions that must look alike over the years, with teams changing. This has been our historical weakness. A system that preserves the platform, the guidelines, what has been produced and what has been refused, and why, comes in where we have always struggled.<\/p>\n Exploration becomes affordable again.<\/p>\n Many ideas don\u2019t die in meetings; they die at budgeting. If trying costs little, we can again afford to search before choosing. And looking longer is often what separates a good idea from the right one.<\/p>\n Adaptation stops being a degradation.<\/p>\n Formats, languages, markets: declining it almost always meant impoverishing the original. This inevitability no longer has a place.<\/p>\n That\u2019s the essential: the more capable these systems become, the more value concentrates in the few moments when someone decides: what we\u2019re really looking for, what we keep, what we\u2019re willing to sign. Those moments aren\u2019t delegated, and I don\u2019t yet see what could delegate them. It\u2019s in this direction that we are working at Nextage.ai.<\/p>\n I don\u2019t believe we are heading toward artificial creativity. Rather toward human creativity less hindered. The outlook frankly makes me optimistic for the coming months.<\/p>\n #AI #CreativeAI #Advertising #MarketingInnovation #Nextageai<\/p>\n","protected":false},"excerpt":{"rendered":" Two major models in three months: Claude Fable 5 in June, GPT-6 Astra in September. I talk less about what they do today than about what they hint…<\/p>\n","protected":false},"author":3,"featured_media":2451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\n