{"id":2469,"date":"2026-09-28T09:16:44","date_gmt":"2026-09-28T07:16:44","guid":{"rendered":"https:\/\/segati.biz\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/"},"modified":"2026-09-28T09:16:46","modified_gmt":"2026-09-28T07:16:46","slug":"in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room","status":"publish","type":"post","link":"https:\/\/segati.biz\/en\/in-the-netherlands-ai-does-not-replace-the-idea-it-gives-it-room\/","title":{"rendered":"In the Netherlands, AI does not replace the idea. It gives it room."},"content":{"rendered":"

Yesterday, a Dutch study showed that knowing that an advertisement was made with AI changes almost nothing about its appreciation. When the idea is good, the audience doesn’t fixate on the tool.<\/p>\n

Our neighbors have understood it well. Three recent examples:<\/p>\n

Lucardi<\/strong>, the jewelry chain, has just launched a TV campaign entirely produced with AI: no shooting, no set, only real jewelry integrated into the images. Result: three films for the budget of just one. And a phrase I really like: \u201cUsually, AI serves the spectacle. We used it to bring us closer to people.\u201d<\/p>\n

ABN AMRO<\/strong> wanted to alert young people about AI fraud. Rather than scolding them, the bank had them play \u201cGuess the AI\u201d on a YouTube channel they already watch. We remember better what we have experienced ourselves. Watch here: https:\/\/www.youtube.com\/watch?v=lcTdlZzavWM<\/a><\/p>\n

Lot of Happiness<\/strong>, a charitable lottery, entrusted the planning, purchasing and deployment of an outdoor advertising campaign to two AI agents, under human supervision. Its manager sums it up this way: \u201cWe must be creative and find efficiency.\u201d The two go together.<\/p>\n

What I take away from it, once again: AI is a powerful lever for efficiency, and that is exactly what frees up creativity. Less time and budget on execution, more energy for the idea. And, as with Lucardi, closer to people.<\/p>\n

And you, what idea are you still waiting to bring to life?<\/strong><\/p>\n

#AI #ArtificialIntelligence #Advertising #Creativity #Marketing #GenerativeAI #Netherlands #Efficiency<\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, a Dutch study showed that knowing that an advertisement was made with AI changes almost nothing about its appreciation. When the idea is…<\/p>\n","protected":false},"author":3,"featured_media":2464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nIn the Netherlands, AI does not replace the idea. It gives it room. - Segati<\/title>\n<meta name=\"description\" content=\"In the Netherlands, AI does not replace the idea. It gives it room. - Yesterday, a Dutch study showed that knowing that an advertisement was made with AI changes almost nothing about its appreciation. 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