On November 3, Zalando launched its first AI shopping agent. And in the wake of that, Zalando Extended was announced: tomorrow, from the Zalando app, an agent will be able to buy for you products sold\u2026 on other sites. A first pilot is already running with Westwing, the home d\u00e9cor specialist.<\/p>\n
Read slowly: the European online fashion leader is willing to sell what it does not have in stock, provided that the customer does not leave its app.<\/p>\n
Why? Because the starting point of shopping is shifting. We no longer type a search; we ask an AI to compare, to verify stock, to recommend. Zalando prefers to be the place where the question is asked rather than a line in someone else\u2019s answer.<\/p>\n
Thus: An agent is not swayed by a red banner. It reads clear information, verifiable prices, reviews, a reputation. But it chooses for a human. And a human, between two proposals, will go toward the brand they know and already love.<\/p>\n
If I\u2019ve understood correctly: the more purchases are automated, the more the brand matters. Creativity no longer serves only to make people click. It serves to be preferred even before the question is asked.<\/p>\n
Who knows, this Black Friday will probably be the last \u201cold-fashioned\u201d one\u2026 See you next year.<\/p>\n
#AI #Ecommerce #BlackFriday #Marketing #Brand #AIAgent #Nextage<\/p>\n
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On November 3, Zalando launched its first AI shopping agent. And in the wake of that, Zalando Extended was announced: tomorrow, from the Zalando app,…<\/p>\n","protected":false},"author":3,"featured_media":2530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\n