Another clever campaign! GANNI, the Danish sustainable fashion brand, just scored big on Instagram: 180,000 new followers in less than a month.
So worth noting, the #GANNIAIStyles campaign where users send in their photos and style aspirations to receive AI-generated personalized looks. Simple, yet incredibly effective.
Why does it work so well?
People become participants, not spectators. Instead of just scrolling and liking, followers create with the brand. They share their results, tag their friends, generate content. Engagement explodes: +60% compared to traditional campaigns.
The snowball effect is immediate European micro-influencers naturally picked up the campaign. Result: organic virality that boosted sales in Germany, the United Kingdom and the Netherlands.
AI makes personalization accessible Before, this type of experience required colossal budgets. Today, even a challenger brand can offer ultra-personalized content at scale.
What this means for brands
In 2025, AI is no longer just used to automate or save time. It enables real interactions, turning every follower into a potential ambassador.
The GANNI case shows that you don’t need to be Nike or Coca-Cola to grow your community. You just need a good idea and to know how to use the right tools.
And remember a simple principle: engagement is the key to success on social media!
More insights on AI and social networks in 2025: https://www.squid-impact.fr/ia-reseaux-sociaux-tendances-strategies-2025/
#AI #SocialNetworks #SocialMedia #GANNI #Engagement #DigitalMarketing