The adoption of generative artificial intelligence by marketing leadership has crossed a milestone in industrialization. But the latest study Future…

Two continents, two bets on advertising AI. And a figure that disproves both. In Vietnam, 88% of workers use AI at work. In Indonesia, 92% — the…

It used to be true. Yesterday. Changing country, language, format, season: each time a new shoot, a new budget, a new deadline. Back then, brands…

A man in an impeccable suit who reserves a table for you during your vacation. That’s the AI agent according to NOS. Not a robot. Not a voice-over….

AI has solved a problem as old as the trade: manufacturing was long and expensive. Today, a brand can roll out in one week what used to take a…

I saw this Aperol campaign pass by this week, and it made me think about a habit we marketers don’t practice enough: rereading what our clients are…

People often tell me: “AI is obvious.” I don’t agree. We’re blaming the wrong culprit. What shows up in an image generated without direction…

You have made generative AI your strategic priority for 2026? You are not alone. 34% of European marketers place it at the top of their investments….

It arrived quietly on June 3, 2026: the first revision of Google’s Ads terms in eight years, validated with a click by your teams. The text does not…

On June 16 last, Sustainable Gastronomy Week opened, carried by the youth chapters of the World Food Forum. The theme: “Celebrating Food Heritage.”…

I came across a study on B2B in Asia, and one idea stuck with me: we sell with numbers, we buy with emotions. Even among professionals. We pile up…

The latest recruitment campaign from Onepoint is interesting… The firm borrows the codes of dating apps to talk about AI: we “match” candidates…