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Jean-Marc Segati

Strategy Creative Média
Brussels & Paris

jmsegati@segati.biz
+32 477 37 73 64

Associated Director

Strategic Director

founding partner

Founding Partner

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In 2026, only 6% of European marketers are truly leveraging AI’s potential. Why? How can we accelerate?

In 2026, only 6% of European marketers are truly leveraging AI’s potential. Why? How can we accelerate? https://segati.biz/wp-content/uploads/2026/02/visu-25-2-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 25 February 2026 25 February 2026

The Supermetrics 2026 report has just dropped: only 6% of European marketers have truly deployed AI in their operations beyond POCs, tests, and ad…

Why AI Is Creating Value Now, in Concrete Terms?

Why AI Is Creating Value Now, in Concrete Terms? https://segati.biz/wp-content/uploads/2026/02/post-20-2-26.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 20 February 2026 20 February 2026

1.5 billion dollars of synergies announced to institutional investors, driven by AI. On February 18, 2026, a global leader in communications marks…

In 2016, we learned how to brief platforms. In 2026, we’ll have to brief agents.

In 2016, we learned how to brief platforms. In 2026, we’ll have to brief agents. https://segati.biz/wp-content/uploads/2026/02/visu-18-2-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 18 February 2026 18 February 2026

And most organizations aren’t ready for it. What is happening isn’t “a little more AI in bidding”. These are autonomous agents that read your…

Your Next Netflix Campaign Will Come in Thousands of Versions You’ve Never Seen.

Your Next Netflix Campaign Will Come in Thousands of Versions You’ve Never Seen. https://segati.biz/wp-content/uploads/2026/02/visu-11-2-2026-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 12 February 2026 12 February 2026

Netflix has made it official: starting this year, AI-generated ads tailored in real time to each viewer. 94 million subscribers affected. Amazon,…

Technical Constraints Disappear, Ideas Abound

Technical Constraints Disappear, Ideas Abound https://segati.biz/wp-content/uploads/2026/01/visu-28-1-2026-1024x737.png 1024 737 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 30 January 2026 30 January 2026

The debate around the “HelicopterAP Rocky” clip illustrates well where we stand: since its release in January 2026, the online world has lit up to…

Great display idea, I love it!

Great display idea, I love it! https://segati.biz/wp-content/uploads/2026/01/visu-21-1-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 22 January 2026 22 January 2026

In Jakarta, Google installed an LED panel that gives the illusion of seeing through: you think you’re looking at the city behind the screen, but it’s…

Newsletter Pub & Pixels #27

Newsletter Pub & Pixels #27 https://segati.biz/wp-content/uploads/2026/01/visu-PP-27.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 16 January 2026 16 January 2026

From SEO to GEO: AI assistants become an acquisition channel In 2026, optimizing for search engines is no longer enough: you must optimize for…

Equinox Gyms Make a Strong Impact with the Year’s Most Provocative Campaign So Far

Equinox Gyms Make a Strong Impact with the Year’s Most Provocative Campaign So Far https://segati.biz/wp-content/uploads/2026/01/funny-fake-doc-biting-1024x724.jpg 1024 724 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 14 January 2026 14 January 2026

In a world where 70% of people no longer know what to believe online and 52% of Instagram/TikTok content is already generated by AI, Equinox has just…

Newsletter Pub & Pixels #26

Newsletter Pub & Pixels #26 https://segati.biz/wp-content/uploads/2026/01/visu-9-1-26.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 9 January 2026 9 January 2026

AI becomes the backbone of the brand experience Artificial intelligence is no longer a “product add-on” in a recommendation; it becomes the very…

When Giants Join the AI Revolution

When Giants Join the AI Revolution https://segati.biz/wp-content/uploads/2026/01/visu-7-1-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 7 January 2026 7 January 2026

Gutenberg, a historic marketing agency in New York, has just taken the plunge: a complete transformation into a 100% AI-powered agency. ✨ 100+…

Newsletter Pub & Pixels, Issue 25

Newsletter Pub & Pixels, Issue 25 https://segati.biz/wp-content/uploads/2026/01/visu-2-1-26-1024x574.png 1024 574 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 2 January 2026 2 January 2026

From reflection to implementation 2026 continues the trajectory of marketing AI, but it is time for decision-makers to move from reflection and…

By the end of 2025, a figure worth pausing to consider

By the end of 2025, a figure worth pausing to consider https://segati.biz/wp-content/uploads/2025/12/visu-30-12-25.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 30 December 2025 30 December 2025

According to Eurostat, less than 15% of European businesses actually use AI in their operations. Not in testing. Not in a demo. Really. This figure…