Do you know Guillermo Navarro? If you’ve seen Pan’s Labyrinth, you’ve seen his work. An Oscar for cinematography, thirty years beside Guillermo…

Ocean Park launches « The Grave Rave », the first campaign of its Halloween Fest entirely built on AI-generated visuals. Haunted castles, a dark…

Early October, G-Star launched “Own the ARC” with Charlotte de Witte. The Belgian DJ climbs the Arc de Triomphe and makes it her stage. A beautiful…

In Germany, BCN has just launched Signals Agent: the advertiser simply describes the audience they want to reach, and AI automatically builds the…

An initiative spotted this week finally makes it measurable. RMB partners with MentionLab, a Belgian startup that analyzes how brands are cited by…

Yesterday, a Dutch study showed that knowing that an advertisement was made with AI changes almost nothing about its appreciation. When the idea is…

Two major models in three months: Claude Fable 5 in June, GPT-6 Astra in September. I talk less about what they do today than about what they hint…

An Ipsos × Newhouse School (Syracuse) study, reported by Harvard Business Review on September 3, compared 20 video spots: 10 real brand films —…

A leader has no obligation to go there. His notoriety is established, his channels work. He goes anyway. This is exactly the culture of testing: you…

24-character title. 48-character description. Google Ads allows 30 and 90. 37% of Belgians aged 16 and over use ChatGPT every month. About 3.4…

The adoption of generative artificial intelligence by marketing leadership has crossed a milestone in industrialization. But the latest study Future…

Two continents, two bets on advertising AI. And a figure that disproves both. In Vietnam, 88% of workers use AI at work. In Indonesia, 92% — the…