This 2025 statistic no longer surprises industry professionals. Among those planning this transition, 21% intend to start it this year, revealing an unprecedented acceleration.
Composable commerce? A modular architecture that breaks down e-commerce functions (catalog, cart, checkout, CMS) into independent services connected by APIs. This “best-of-breed” approach allows freely assembling the best solutions on the market.
The trigger? Generative AI is already transforming the customer experience. When a consumer searches for “comfortable sneakers for wide feet under €100”, AI agents now assemble personalized pages on the fly.
This revolution requires a flexible architecture. Agility is no longer a competitive advantage but a necessity to rapidly integrate each new innovation: live shopping, augmented reality, crypto payments.
The phygital accelerates this transition. A single API must today power the website, the mobile app, and in-store kiosks. The “tech Lego” approach of composable commerce enables this flexibility without a major overhaul.
77% of organizations advanced in their composable journey already use AI, compared with only 36% of laggards. The message is clear: modularity drives AI adoption.
2025 marks the end of the era of monolithic platforms for ambitious retailers.
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