Real Madrid isn’t just a legendary football club. Today it is a fascinating example of successful digital transformation.
Their challenge? To create personalized experiences for fans spread across the four corners of the world, across all channels: stadium, website, email, mobile…
Their solution? Unify all data (ticketing, web navigation, in-stadium purchases) on a single platform to truly understand each fan and offer them the right content, at the right time, on the right channel.
Result: 500 million relevant emails sent, engagement multiplied, and a more loyal community than ever.
What impresses me most? This approach isn’t reserved for the giants of sport. The principles are universal: ✓ Centralize your customer data ✓ Personalize the experience at scale ✓ Tailor your messages to each person’s preferences
Whether you’re managing a community of 1,000 or 1,000,000 people, the logic remains the same: know your customers better to serve them better.
To discover their full strategy: https://business.adobe.com/fr/customer-success-stories/real-madrid.html
#DigitalTransformation #CustomerExperience #Personalization #Marketing #Innovation
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