Making them coherent, relevant and effective? That’s another story.
Generative AI now allows us to generate tens, even hundreds of videos to feed Instagram, TikTok, or LinkedIn. The technical constraint has disappeared.
But here’s the paradox: the more you produce, the more control you need.
Because :
- 50 incoherent videos kill your brand image faster than any video
- Each piece of content must stay aligned with your overall strategy
- The algorithm doesn’t forgive mediocrity, even when produced in bulk
Personally, I don’t see AI as a blind automation tool. I see it as an amplifier that requires precise steering.
We need AI-savvy teams to better :
→ Define the key messages
→ Maintain editorial coherence
→ Analyze performance
→ Adjust in real time
Snack content at industrial scale only works if you have a solid strategic vision, obviously.
The abundance of resources does not replace clarity of intent. Technology democratizes production. Expertise remains your differentiator. Shall we talk about it?
#ContentStrategy #VideoMarketing #DigitalExpertise