Multimodal AI in action: the case of Walmart in 2025

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID...

Multimodal AI in action: the case of Walmart in 2025

Multimodal AI in action: the case of Walmart in 2025 1024 574 Jean-Marc Segati

A telling example of technological integration that deserves attention: Walmart is currently deploying AI agents capable of analyzing videos, RFID data, customer journeys, and e-commerce navigation simultaneously.

Concrete applications:

Stock management: Automatic detection of stockouts through image analysis, cross-checking with sales data, and real-time action recommendations

Contextual campaigns: Activation of personalized messages based on real-time in-store presence and purchase history

Adaptive promotions: Instant optimization of offers based on observed behaviors, with adjustment of visual assets

Measured impact:

  • Improved product availability
  • Reduction of operating costs
  • Increase in average order value
  • Greater personalization of the customer experience

Key takeaway: These agents go well beyond the classic conversational interfaces. They integrate visual, textual, and behavioral analysis to drive the entire chain—from stock to customer communication.

This multimodal approach is becoming an emerging standard for companies seeking to optimize operational performance and customer experience in an integrated way.

How does this evolution resonate with your sector-specific challenges?

#AI #Retail #DigitalTransformation #Innovation

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