Amazon launches Lens Live on iOS in the United States: point your phone at any object, and similar products appear instantly for direct purchase. Forget taking a photo, everything happens in real time.
Why does this change the game? Amazon bypasses Google and Pinterest by integrating its marketplace directly into visual search. Result: from inspiration to purchase in a few seconds, without leaving the app.
The opportunity for brands: your products can now be discovered from any everyday object. A potential showroom of billions of objects that become triggers for purchase. Moments of inspiration turn directly into sales, particularly powerful for impulse buying.
The challenge: succeeding in appearing in these instant results requires advanced optimization of visuals and descriptions. Those who master this new logic will have a head start.
Amazon is targeting $1.2 billion in additional revenue by 2027. Android deployment and Europe in preparation.
Ambient shopping is becoming a reality.
#Ecommerce #Amazon #Innovation #Commerce