Since 2025, the platform displays its clothing on models created entirely by algorithms. A single item can be viewed on different morphologies and skin tones, without a photoshoot or a real model.
Measured results:
- 60% faster production
- Engagement up 14% in local markets
- Deployment at scale across the entire catalog
The approach solves two problems at once: the logistical burden of product shoots and customers’ difficulty picturing themselves in the clothing.
Zalando is part of a broader movement. Several brands are currently testing generative AI for their campaigns—with applications very different depending on the sectors.
The article I’m sharing lists these recent initiatives. Varied use cases, concrete metrics, approaches that redefine the standards of visual marketing.
The panorama shows where this technology truly stands in the creation of commercial content.
https://zeely.ai/blog/ai-powered-marketing-campaigns/
#AI #Marketing #Retail #Innovation