Yesterday, our children were discovering their new textbooks. For us, it’s our AI stack that’s evolving. A snapshot of the innovations that are changing the game.
What’s coming to our desks this fall: ✅ Generative AI: automatic creation of personalized multimedia content at scale ✅ Real-time optimization: each user receives the right message at the right moment ✅ Ultra-precise segmentation: gone are personas, welcome dynamic micro-audiences ✅ Conversational AI: chatbots that truly qualify, advise, and foster loyalty
The numbers speak for themselves:
- +30% efficiency on programmatic buying = same budget, better reach
- +40% average revenue on AI-personalized sites
- Content creation: 60% less time, 40% lower external costs
- Automated campaign management: one CM can pilot three times as many accounts
- 74% of marketers consider these skills essential
The new job description: Fewer repetitive executions, more strategy and supervision. AI takes care of the operational tasks, we keep the creative and the human.
Bottom line: In a tight-budget context, AI becomes the performance multiplier we were waiting for. The same budget, multiplied results.
What new tools have you tested this fall?
#AI #Marketing #Performance #Innovation