✅ Stopping power: experiences that are impossible to ignore
✅ Engagement: from passive advertising to an active and memorable experience
✅ Virality: who wouldn’t want to share these spectacular moments
✅ ROI: 2x more effective than traditional formats
AI, the accelerator of this revolution
Artificial intelligence is democratizing these formats once reserved for colossal budgets:
Automated content creation of hyper-realistic 3D content
Real-time optimization of animations based on the audience
Massive personalization without prohibitive costs
Predictive analytics to maximize emotional impact
The Giant Cat Example in Shinjuku
On a 4K curved LED screen of 154 m², this hyperrealistic feline:
- wakes up in the morning, plays in the afternoon, and falls asleep in the evening
- meows and interacts with passersby
- generates millions of worldwide viral views
- won the Outdoor Gold Spike 2022
A simple ad becomes a global tourist attraction and a new symbol of Shinjuku!
Watch live: Cross Shinjuku Vision streams 24/7 on YouTube Live stream:https://www.youtube.com/c/CrossShinjukuVision
This is a revolution that has only just begun. Brands that master these immersive formats + AI will gain a decisive lead over their competitors.
You don’t know how? Ask Nextage.ai
#ImmersiveAdvertising #AI #Innovation #Marketing #TechTrends #DigitalTransformation #CreativeAI #OOH #Tokyo
@nextage.ai