Meet “Daisy”, the latest recruit on O2’s anti-fraud team in the United Kingdom.
Her job? To waste as much of their time as possible by telling them endless stories about her cat Fluffy and her knitting projects.
The result?
- An average of 40 minutes per scam call
- Scammers hanging up, frustrated
- £250 million worth of fraudulent transactions blocked last year
We wish we had invented this: This AI combines voice recognition, a personalized language model, and speech synthesis to create conversations that are 100% natural. The scammers don’t realize a thing.
Brilliant marketing
✅ Solves a real societal problem
✅ Demonstrates the brand’s tech innovation
✅ Generates positive global buzz
✅ Shows AI in a positive light
In a world where 35% of Britons are wary of AI, O2 proves that it can be our ally.
The lesson for us marketers: The best campaigns don’t just sell a product. They create value for society. It’s our move…
PS: Daisy has already responded to more than 1,000 scammer calls. Her favorite line? “Oh honey, could you repeat that? I was looking for my glasses…”
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