Newsletter Pub & Pixels #27

Newsletter Pub & Pixels #27 https://segati.biz/wp-content/uploads/2026/01/visu-PP-27.png 1024 1024 Jean-Marc Segati Jean-Marc Segati https://secure.gravatar.com/avatar/0ca1aae6302a1dcd2d6603546eff424af120b784a540bd4752b2522434bfc5fc?s=96&d=mm&r=g 16 January 2026 16 January 2026

From SEO to GEO: AI assistants become an acquisition channel

In 2026, optimizing for search engines is no longer enough: you must optimize for generative engines. ChatGPT, Gemini, Perplexity, and Copilot are changing the game for online visibility. GEO (Generative Engine Optimization) becomes a measurable acquisition channel. Three concrete cases.

Avaza — 49 AI-ready content pieces that convert 3.5x better

Avaza, a SaaS platform, produced 49 articles designed for both traditional search AND AI assistants. Result in 5 months: 5,497 SEO clicks, 423 AI assistant sessions, with a 6.4% conversion rate — i.e., 3.5 to 4 times higher than the average blog post.

Why it’s inspiring: A “SEO + GEO by design” content becomes a real acquisition channel. AI assistants don’t cannibalize traffic; they add qualified conversions. The same initial effort, multiplied returns.

Yext — How AI cites brands

More than 52% of brand citations by Gemini come from owned sites (corporate, FAQs, help centers). For subjective queries, it’s directories and comparison sites that surface. Conclusion: strong owned content AND presence in third-party listings.

Why it’s inspiring: The GEO rests on a duo “owned + listings.” AI assistants cross-reference sources. Optimizing only your site isn’t enough; you must strengthen your presence in directories and third-party platforms.

Geneo — Driving your AI visibility in real time

Retail brands use Geneo to track their mentions in ChatGPT, Gemini, and Perplexity. Example: product launch, immediate detection of presence gaps, creation of targeted content to rapidly improve citations and sentiment.

Why it’s inspiring: The GEO becomes a controllable media lever. We move from “being at the mercy of what AI says” to “monitor, adjust, test.” Brands treat AI visibility as a channel with objectives, KPIs, and continuous optimization.

What this will change

GEO isn’t a trend; it’s a channel. Avaza proves that it converts better. Yext shows that it requires a multi-source approach. Geneo demonstrates that it can be piloted like a traditional media. AI assistants become major entry points. 2026 rewards those who treat them as such.

Three concrete steps: Audit your best SEO content in ChatGPT, Gemini, Perplexity: do they appear? Strengthen your presence in relevant directories and listings. Set up a monthly GEO monitoring: track your mentions, sentiment, and your competitors.

#GEO #SEO #AIGenerative #AIVisibility #ChatGPT #Gemini #Perplexity #ContentOptimization #PubPixels #AI2026