In Jakarta, Google installed an LED panel that gives the illusion of seeing through: you think you’re looking at the city behind the screen, but it’s actually a 100% AI-generated video (Veo 3 + Nano Banana). No special hardware, a few hours of production instead of weeks of traditional post-production.
As an advertiser, this is exactly the kind of case that excites me. Display continues to reinvent itself; there are always people pushing the medium further and finding new ways to surprise in the public space.
Here, AI allows you to create a spectacular trompe-l’œil and adjust it almost in real time. It’s Instagrammable, it’s clever, and it opens interesting doors for DOOH and retail media. Screens no longer just broadcast content; they create illusions, they play with their environment.
Creativity never runs out. It simply finds new tools. And it’s still as stimulating.