1.5 billion dollars of synergies announced to institutional investors, driven by AI. On February 18, 2026, a global leader in communications marks another milestone.
But what interests me is not the figure. It is what it reveals about the mechanisms at play.
Three conditions aligned at the same time:
— The cost of AI production has fallen dramatically. What used to require heavy infrastructure three years ago now runs via API for a fraction of the budget. Check Nextage.ai …
— Corporate data is finally exploitable. CRM data, behaviors, and purchase signals: AI can read them, cross-reference them, and activate them in real time where entire teams would have produced only a fraction of the value.
— Content production at scale is no longer a bottleneck. Creative variants, segment-by-segment personalization, channel-by-channel adaptation — what took weeks now happens in hours.
What it generates mechanically:
A velocity of creative testing multiplied → more tests = better media performance = lower customer acquisition costs.
Real personalization at zero marginal cost → each segment receives a tailored message, without production costs exploding.
A structural compression of creative costs → the margin freed up is reinvested in growth, not fixed costs.
This is precisely the mechanism Nextage.ai builds with brands: AI production systems integrated into existing workflows, which improve both cost structure and campaign performance.
Acceleration is here. The conditions are in place. What is at stake now is the ability to industrialize quickly.
#AI #AIMarketing #Growth #MarketingPerformance #Nextageai
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