Have you seen it? A director. An advertising film. Almost no shooting.
Kemixiz presents Make a Wish — images, music, sound effects, video shots: all generated by AI, with Xfield, Nano Banana Pro, Xfield Cinema Studio. Classic process: storyboard, generation of still images, sequences, editing. A few real shots only for the emotional scenes. That’s all.
I love this case because it doesn’t sell a dream. It shows a workflow.
▶️ https://www.youtube.com/watch?v=XZUaY3EspNE
Its studio, Panda Film, already produces AI ads because agencies request it — for the costs, the timelines, and because “made with AI” has become a selling point. Accessible from a computer or an iPhone. Interesting, isn’t it?
Three concrete questions it raises
- Where does AI fit into our value chain — prototyping, campaign, social, educational?
- Where do we draw the line between generated and shot, when brand trust is at stake?
- Who drives these workflows: creation, production, IT, legal?
Good discussion material for the executive committee, the marketing board, or the creative leadership meeting. And if it’s not on the agenda yet… maybe now’s the time.