It’s been two years since I began diving deep into AI in marketing and advertising. Here’s what will occupy me in the coming years: agentic workflows. They will enable us to be better at every level.
Imagine AI agents that no longer merely execute tasks, but think, collaborate and adapt to steer your entire communications…
No more static, make way for dynamic
Forget yesterday’s automation with its fixed rules:
- Real-time adaptation to each customer context
- Intelligent orchestration of multiple AIs toward a common objective
- Continuous optimization through machine learning
What changes
Ultra-relevant analyses → The agents cross CRM, campaigns and customer feedback to detect signals invisible to the human eye
Tailored content → Storytelling, format, and tone automatically adapted to each target and context
Real-time steering → No more waiting for quarterly reports; adjustments are made on the fly
An example: A full marketing campaign in just a few minutes
Command to the AI: “Prepare and launch a two-week campaign for our new product X across all our digital platforms, with a budget of €5,000.”
What the agentic AI does autonomously: ✅ Competitive analysis and segmentation of targets ✅ Complete production: visuals, copy, landing pages tailored to each channel ✅ Intelligent scheduling according to the identified optimal times ✅ Continuous optimization of real-time performance ✅ Automated reporting with recommendations for the next steps
Measured results:
- +45% engagement on content
- 15 hours per week saved (i.e., €3,600/month)
- Brand consistency guaranteed 100%
- ROI exceeding 300% in the first year
What used to require several experts for days can now be done in minutes, with perfect coordination and extreme personalization.
)