95% of marketing directors consider AI investments a priority. Yet only 13-20% have truly integrated it into the heart of their marketing strategy.
This statistic reveals a fascinating gap: we are in the era of the « AI wishful thinking »:
INTÉRÊT : Quasi universel (90%) → Everyone wants to understand, explore, test
APPRENTISSAGE : Très engagé (86% des salariés) → Massive training, pilots, workshops
⚡ EXPLOITATION RÉELLE : Fragmentée (65% in regular use) → But only 13-20% have AI at the heart of the strategy
L’enjeu
AI can no longer be a priority among others. It must become THE STRATEGIC PRIORITY.
Not only in our presentations and training, but in our budgets, processes, and KPIs.
86% of marketers are still reworking AI content. That’s normal! The human remains central. But let’s use this human–machine collaboration to create value, not to add cosmetics to our campaigns.
Sources & interesting data on this topic:
And you, where do you stand? Is your company doing AI or talking about AI?
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