Let’s not lie to ourselves: the time when we wondered whether AI would impact our profession is over. Today, the question is no longer “why,” but “how.” How to integrate it without losing your soul? How to use it to generate real growth and not just to follow the trend?
It’s to answer these questions, which I see daily with my clients at Nextage.ai, that I wrote “Marketing AI: All you need to know to do much more for less“.
This is not a theoretical manifesto about a distant future. It is a field guide, updated for the realities of the second half of 2025, designed for those who must deliver results today.
Why this book now?
We are at a tipping point. Your competitors are already automating their production, optimizing campaigns in real time, and personalizing every touchpoint. If you’re still wondering which prompt to use for an email, you’re behind.
In this book, I wanted to deconstruct the hype and return to the essential: the economic impact. My objective is to show you how AI can concretely enable you to do much more with less.
What you’ll discover in this guide
I structured this work so that it’s directly actionable, whether you’re a CMO, a business owner, or a creative. Here’s an overview of what we’ll explore together:
- The real economic impact: How to reduce your operational costs while increasing your ROI (and how to prove it to your CFO).
- The 2025 toolkit: A pragmatic selection of tools that really work for visual creation, video, and automation, far from gimmicky gadgets.
- Ethical and legal challenges: How to navigate the European regulatory framework (AI Act, GDPR) and make compliance a competitive advantage.
- The strategic roadmap: An action plan step by step to transform your organization by 2026.
AI won’t replace you, but …
There is a phrase I highlighted on the cover that sums up my thinking: “AI won’t replace marketers, but marketers who
master AI will replace those who don’t.”
This book is here to give you the keys to this mastery. It condenses years of strategy experience and the latest technological advances that we deploy at Nextage.ai.
Where to get the guide?
I chose to make this book available exclusively through our agency, to ensure that those who read it are the ones who truly want to transform their approach.
You can buy the paperback or download the ebook directly on our site.
Click here to obtain your copy of “Marketing AI” on Nextage.ai
Don’t let technology dictate your strategy, take the lead.
Happy reading,
Jean-Marc Segati