Mercedes-Benz is testing with Microsoft a format in which the advertisement becomes a conversation in Copilot. Instead of the classic banner, a brand…

AI becomes a brand character By the end of 2025, marketing AI has crossed a milestone: it is no longer limited to optimizing or producing, it…

Virtual influencers take control December 2025 marks a turning point: the virtual influencer is no longer an experiment; it becomes a profitable…

Advertising AI takes root in Europe: three brands that embrace it AI campaigns no longer originate solely from Silicon Valley. In November 2025,…

Making them coherent, relevant and effective? That’s another story. Generative AI now allows us to generate tens, even hundreds of videos to feed…

AI advertising reinvents engagement: from spectacle to conversation AI campaigns no longer merely produce content; they create new forms of…

Announced this week, Ray is a French agentic platform that transforms a brief into an operational video campaign in a few minutes via generative AI….

AI marketing goes social: three brands transforming engagement into commerce Social commerce hits a milestone in November 2025. Market Kurly…

Real Madrid isn’t just a legendary football club. Today it is a fascinating example of successful digital transformation. Their challenge? To…

AI Behind the Scenes: The Algorithm Amplifies Without Replacing The most effective AI campaigns don’t shout “look at our technology”, but use it…

ChatGPT, Perplexity and the rest are facing a challenge: moving from user acquisition to profitability. Subscriptions have their limits. Advertising…

The clever approach: when AI turns existing assets into a business lever The AI marketing that wins is not the most impressive; it’s the cleverest….