According to Eurostat, less than 15% of European businesses actually use AI in their operations.
Not in testing.
Not in a demo.
Really.
This figure is counterintuitive after two years of discourse, promises, and spectacular demonstrations. But it is rich in lessons.
It says that AI is not yet a standard.
It says, above all, that the competitive advantage remains largely open.
In 2025, many organizations have:
- stacked up tools,
- sped up production,
- automated without a framework.
In 2026, those who will make the difference will be the ones who know how to:
- choose a few, but the right ones,
- organize their workflows,
- link AI to clear business objectives,
- put strategy and creation at the center.
Good news for decision-makers?
It’s not too late.
We are still at the beginning of the curve.
2026 will not reward those who talk about AI the best. It will reward those who orchestrate it with method, rigor and discipline.
At Nextage.ai, this is exactly where we place the topic: fewer promises, more measurable impact.
And you, in 2026, do you want to be part of the 15%… or of those who will have structured their progress?