The beauty giant has just demonstrated how artificial intelligence can concretely boost business performance. In partnership with Microsoft, Estée Lauder deployed generative AI across three strategic axes: advertising creation, product development, and customer experience.
The results speak for themselves: ✅ +31% growth in e-commerce revenue in one year ⚡ Campaigns launched in a few days instead of weeks Millions of personalized content pieces with no additional media spend
Estée Lauder’s approach goes beyond marketing. Their voice-activated makeup assistant for people with visual impairments illustrates how AI can create inclusive value while generating business.
The lesson? AI is no longer a technological experiment but a direct operational lever on profitability. When the AI strategy aligns with business objectives, results follow.
#AI #ROI #Marketing #Innovation #BeautyTech
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