The marketers who thought they could pass off their chatbots as humans have just received a wake-up call. Since August 2026, it’s impossible to escape the rule: any interaction with an AI must be clearly signaled The EU AI Act explained for marketers.. Farewell to ‘Hello, I’m Sarah from the sales team’ when Sarah is actually an algorithm.
The great cleanup begins with email
These “AI-First Platforms” promising “AI employees” capable of writing hyper-personalized emails by scraping social networks The EU AI Act explained for marketers. ? They will have to rethink their approach. Each automated message must bear the mention of its artificial origin, under penalty of steep fines.
Deepfakes in the crosshairs
More radical yet: any synthetic content “that would resemble real people” must carry an invisible but machine-detectable technical mark The EU AI Act explained for marketers.. Advertisers who juggle AI avatars for their campaigns are discovering a new technical constraint.
Meanwhile, across the Channel…
The United Kingdom dithers with a bill reintroduced in March 2025 but without government backing The EU AI Act explained for marketers., between the European regulatory approach and the American laissez-faire. Result: a legal headache for companies operating on both sides of the Channel.
The upshot? Up to 7% of global turnover or €35 million in fines The EU AI Act explained for marketers.. Enough to make even the boldest think twice…
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