AI advertising reinvents engagement: from spectacle to conversation
AI campaigns no longer merely produce content; they create new forms of interaction. In November 2025, three strategies transform AI into an engagement territory: speculative sports deepfakes, hybrid virtual influencer, and conversational sales agents.
Kalshi x Coign — Sports deepfakes become playful
During the 2025 NBA Finals, Kalshi (prediction platform) and Coign (fintech) generate AI-generated video summaries and interviews that would be impossible to obtain, distributed virally on X and TikTok. The objective: stimulate engagement through alternative fiction rather than commenting on the event.
Why it’s inspiring :
Deepfakes become tools for deliberate, playful storytelling. In a saturated media environment, producing credible “impossible futures” captures attention better than a standard commentary. Brands transform a controversial technology into a transparent creative lever.
Thalasya — The culturally anchored avatar
Thalasya blends AI-generated 3D persona with fashion campaigns and e-commerce partnerships in Indonesia. Collaboration with Berrybenka and Shopee: tutorials, lifestyle, collections co-created with communities.
Why it’s inspiring :
Unlike Western avatars, Thalasya integrates local cultural codes (music, community references). AI does not imitate humans; it amplifies a territorial identity. For local brands, a controllable ambassador that is culturally coherent.
https://marketing-interactive.com/how-ai-brings-clarity-to-indonesias-influencer-marketing
Yavendú — Conversational AI for micro-enterprises
In Brazil, Yavendú deploys AI sales agents on WhatsApp and Instagram, capable of conversing and handling Pix payments. More than 200 micro-enterprises move from $0 to $10,000 per month.
Why it’s inspiring :
Yavendú democratizes AI for those who have neither budget nor teams. The agent becomes a seller, advisor, payment manager. In a market where WhatsApp is the dominant commercial interface, AI integrates directly into existing usages.
What it changes
Playful creative spectacle, digital cultural ambassador, inclusive automation. These three brands make AI a territory that is embraced and scripted. Europe already regulates these uses: brands that transform constraints into creative opportunities get ahead.
Three avenues: script the impossible rather than document reality, create culturally anchored ambassadors, democratize conversational AI.
The idea to test this week
Identify a key event within the next 30 days. Could you create an AI “alternative scenario”? Or deploy a conversational agent on WhatsApp for a test segment? The objective: transform AI from a production tool into an engagement territory.
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