AI marketing goes social: three brands transforming engagement into commerce
Social commerce hits a milestone in November 2025. Market Kurly personalizes its recommendations based on TikTok and the weather in Korea, Bitpanda democratizes financial education via emotional analysis in Austria, and SkyReels automates multilingual video in the United States. Three strategies where AI creates new forms of commercial relationships.
Market Kurly — TikTok dictates your grocery shopping
The Korean food e-commerce retailer Market Kurly deploys an AI that analyzes local weather, TikTok trends, and Instagram influencer profiles. The algorithm personalizes each order in real time according to social and climatic context.
Falling temperatures? Comforting ingredients appear. A TikTok chef goes viral? The necessary products automatically surface. A local influencer tests a snack? Contextual notification.
Market Kurly transforms social browsing into purchase intent. AI integrates collective cultural influence, generating +320% of content created by customers who spontaneously share their discoveries. Social commerce no longer sells on networks; it makes networks the predictive engine of recommendations.
Bitpanda — Emotion-driven financial education
The Austrian fintech Bitpanda launches an AI-based financial education campaign. Bots analyze emotional reactions on social networks and automatically generate educational videos tailored to the detected emotional state.
The system identifies psychological barriers — fear of investing, anxiety about markets — and produces personalized reassuring content. The videos adapt to the vocabulary of each segment and incorporate testimonials corresponding to the emotional profile.
Bitpanda does not sell financial products; it addresses financial anxiety. By analyzing emotions before proposing solutions, the brand transforms distrust into trust. Result: a significant increase in engagement across Europe. The emotional approach generates more conversions than rational arguments.
SkyReels — Multilingual video marketing without language barriers
The American startup SkyReels automates voice integration, translations, and interactive effects in TikTok and Instagram content. A single production becomes dozens of localized variants in minutes.
The system analyzes each video, adapts the voice to the target language, integrates culturally relevant subtitles, adjusts the visual codes. Several small e-commerce merchants report +300% engagement thanks to this instant personalization.
SkyReels turns every creator into a multilingual studio. Where manual localization imposed paralyzing trade-offs, AI enables massive cultural presence. The tool doesn’t translate; it culturally regenerates every piece of content.
Ideas to share:
Connect your recommendations to external cultural signals like Market Kurly, integrate emotional analysis into your conversion like Bitpanda, automate cultural localization like SkyReels.
#PubliciteIA #CommerceSocial #IAGenerative #PersonnalisationEmotionnelle #LocalisationCreative #MarketingConversationnel #TikTokCommerce #PubPixels #EngagementSocial
Sources :
Market Kurly (South Korea)
https://www.insideseoul.fr/post/les-startups-coréennes-qui-révolutionnent-l-asie-top-10-à-suivre-en-2025-et-2026
Bitpanda (Austria)
https://www.e-marketing.fr/Thematique/marques-1296/veille-tribune-2251/Breves/bitpanda-lance-campagne-audacieuse-centree-individuelle-2025-380878.htm
SkyReels (United States)
https://www.forbes.com/sites/charliebink/2025/11/20/skyreels-a-generative-ai-tool-for-creative-marketing/