AI becomes a brand character
By the end of 2025, marketing AI has crossed a milestone: it is no longer limited to optimizing or producing, it embodies. From European DNVBs to entertainment giants, up to emerging markets, AI takes the form of characters, voices and virtual directors. Three examples where AI becomes a narrative actor, under strategic control.
Nova — An AI brand ambassador as the European throughline
Nova, European beauty DNVB, created a multilingual AI avatar to animate its social networks: tutorials, unboxings, product demonstrations and responses in stories. The avatar does not replace human creators; it complements them.
Its role: to ensure a consistency of tone of voice across campaigns and countries. The same tone, same values, regardless of platform. AI also enables quick testing of variations in look or message, without diluting the brand identity.
Why it’s inspiring: Nova treats its avatar as an editorial asset. AI becomes a stable narrative reference, capable of linking heterogeneous content. A concrete answer to the coherence challenges of multi-market European brands.
Disney — Historical characters under AI governance
Disney begins to grant, under very strict conditions, AI usage rights on certain characters and iconic voices. These agreements, negotiated with actors and guilds, legally frame the digital clones.
They open the way to new formats: AI-generated or AI-augmented spots, interactive experiences, social activations. Mickey, Elsa or other figures evolve in new scenarios, without ever leaving the brand’s creative and legal control.
Why it’s inspiring: Disney shows that AI does not mean loss of control, but reinforced governance. A clear path for heritage brands: using AI as a controlled and contractualized creative extension.
ReelMind.ai — Video advertising made accessible in Africa
ReelMind.ai is deploying in Africa a platform combining more than 100 AI video templates with a Director agent named Nolan, who supports local agencies and creatives in producing spots.
Small brands and studios can thus produce films at reduced costs, quickly adapt creations by country or language, and test short formats for social networks without relying on heavy structures.
Why it’s inspiring: ReelMind.ai does not standardize creation; it democratizes it. AI becomes a lever of agility and local expression. The impact is as cultural as it is economic.
What this changes for us
The same shift in these three cases: AI leaves the role of tool to enter the narrative. Nova embodies its brand, Disney protects and expands its heritage, ReelMind.ai opens access to creation. Effective AI does not replace humans, it structures expression, secures the frameworks and accelerates execution.
Three concrete avenues: imagine recurring AI characters or voices, define clear governance before opening creation to AI, use AI to make production accessible rather than spectacular
#AIMarketing #BrandAvatar #AICharacters #GenerativeVideo #LocalCreation #AIGovernance #AdPixels #EuropeanMarketing #AI2025
Sources :
Nova — https://www.valueyournetwork.com/en/virtual-influencer-marketing/
Disney — https://thisiscrowd.com/news/top-10-ai-moments-that-changed-marketing-in-2025/
ReelMind.ai — https://reelmind.ai/blog/ad-africa-ai-s-spotlight-on-african-advertising