Three AI ideas worth checking out
This week, I came across three nice examples: Volvo telling personalized stories, radios that adapt their ads in real time, and a small Marseille-based institute that handles hyperlocal well.
Volvo: Instant AI storytelling
Volvo has launched a campaign where AI generates for each prospect a personalized story around their journey with the brand. Custom videos integration, profile-related anecdotes, and projections of tailored driving experiences.
This interactive storytelling strengthens engagement and memorability. The brand relies on GPT-4 and Jasper AI to script in near real time the customer contact, multiply shares on social networks, and fuel word-of-mouth with instant, ultra-personalized content.
Learn more: Volvo storytelling and other excellent brand storytelling examples (2025)
Local radio: real-time adaptive audio advertising
Local radios use AI algorithms to create jingles, voice-overs, and advertising messages that change according to the flow and ambiance of each place. A spot for a bakery becomes joyful and energizing in the morning or soothing later in the day, with tailor-made announcements thanks to voice synthesis and contextual sound analysis.
This system allows merchants to tailor their messages and increase the emotional impact of their ads, without significant investment.
Learn more: AI applications in the TV and radio sector
Marseille: AI-boosted micro-local campaigns
A small beauty institute in Marseille has increased its advertising ROI by a factor of 2.3 by using a simple AI to manage its ad budget, test its email campaigns, and target its offers based on local neighborhood news and the weather.
This strategy enables micro-ad campaigns perfectly aligned with daily life and highly profitable, even for independent merchants. Quickly visible, data-driven results that inspire the entire SME sector.
Learn more: AI advertising optimization for micro-businesses
Pub & Pixels Newsletter – Your weekly AI marketing briefing Jean-Marc Segati Nextage.ai