That’s what more than one ad executive probably thought upon discovering TF1’s ‘Summer Smart Sponso’. Aive’s AI takes your advertising film, analyzes it, cuts it up, and adapts it into a 6-second billboard. All in a few minutes, with a 30% discount.
First reaction: “Great, no more all-nighters spent resizing formats!”
Second reaction: “Wait… and my expertise in all this?”
Because yes, this AI can perfectly identify the key moments of an advertising spot, adjust the subtitles, respect the brand identity. It even calculates a predictive creative score. Impressive.
But here’s where it becomes exciting :
This AI isn’t here to replace creatives, but to liberate them. Imagine: no more nights spent adapting formats, no more endless technical briefs. Creative energy can finally focus on what matters.
Result ? When an agency art director pilots this technology, he doesn’t merely optimize. He experiments. He dares. He tests narrative angles that were previously impossible.
Automation delivers operational efficiency. Agency creatives, meanwhile, turn that efficiency into creative audacity.
That’s the difference : an AI alone produces technically perfect content. An AI guided by the creative eye of an agency produces campaigns that stand out.
Because in the end : the tool only reveals the talent of the person using it. And agencies that manage to marry artificial intelligence with creative intelligence will create the most memorable campaigns.
AI democratizes access to tools. Agency creatives democratize access to the unexpected.
What do you think? Will automation liberate our creativity or lull it to sleep?
#AdvertisingTV #ArtificialIntelligence #Creativity #TF1 #Innovation #Media
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