Festival of Marketing in London, Advertising Week in New York, MAICON… These major events this week bring together the leaders of the industry and share the practices that will shape our professions in 2026.
The concrete takeaways emerging:
Several major brands detail how they now generate hundreds of personalized ad variants from a single creative concept — emails, banners, social posts automatically tailored to each audience segment. Result: a 30–40% increase in engagement without multiplying production budgets.
Real-time optimization becomes the norm: AI analyzes campaign performance hour by hour and automatically reallocates budgets toward the channels and messages that perform best. No more waiting until the end of the month to adjust.
On the creation side, the workflow changes: AI produces initial versions of texts and visuals in seconds (brief → 10 proposals in 3 minutes); human creatives select, refine and bring emotion and uniqueness. Time savings: 50% on the initial ideation phase.
How to follow these events and access the content?
- The main conferences are often streamed live or replayed on the official event websites
- Speakers share their presentations on LinkedIn in the days that follow
- Detailed summaries like this one compile the key announcements: https://seafoammedia.com/october-2025-marketing-news/
What applications are you testing in your teams? We’d love to hear about your experiences.
#Marketing #Advertising #AI #Creativity #Performance
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