Gutenberg, a historic marketing agency in New York, has just taken the plunge: a complete transformation into a 100% AI-powered agency.
✨ 100+ employees trained in 2 years
✨ Total reorganization into cross-functional pods
✨ Strategic partnership with an AI-native platform
What strikes us? They arrive at the same conclusion as us at Nextage.ai: AI does not replace humans, it enhances them.
Their “human-led automation” approach aligns with our vision of the AI-assisted content creator. Two years of effort for what we call “The Great Retraining” — because tools alone do not create the transformation; it is the people and the culture.
Why is this good news for us?
Because when a leading American player validates the path we have been taking in Europe for three years, it confirms that we are on the right track. And above all: we are less alone in carrying the AI revolution in our field. The more innovators there are, the better off we are.
The future of marketing is not AI OR human.
It’s AI AND human. Together. Stronger.
The full story of this transformation:
https://mediaavataarme.com/news/print/29267/gutenberg-transforms-into-the-worlds-first-global-ai-powered-marketing-agency/
#AI #Marketing #Innovation #ContentCreation #AIAssisted
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