Summer 2025 is shaking up our industry with major launches:
OpenAI: GPT-5 arrives in August according to Axios and The Verge. Unified architecture integrating reasoning and multimodality. Mini and Nano versions via API.
Google: AI Max launched in May +14% average conversions, +27% for exact/phrase match campaigns. Available to everyone in Q3 2025. Total automation of Search via Gemini.
Meta: Advantage+ and GEM deployed +22% average ROAS with Meta GEM. 11 new AI tools launched at Cannes Lions. Fully automated generation of personalized creative assets.
We’ll have to move from mere executors to smart AI orchestrators. It seems like the end of traditional manual piloting…
Sources :
- Axios : https://www.axios.com/2025/07/24/openai-gpt-5-august-2025
- Google Blog : https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
- eMarketer : https://www.emarketer.com/content/meta-launches-11-new-ai-ad-tools-cannes-lions-2025
#AIAdvertising #GPT5 #GoogleAds #MetaAds