The debate around the “HelicopterAP Rocky” clip illustrates well where we stand: since its release in January 2026, the online world has lit up to…

In Jakarta, Google installed an LED panel that gives the illusion of seeing through: you think you’re looking at the city behind the screen, but it’s…

From SEO to GEO: AI assistants become an acquisition channel In 2026, optimizing for search engines is no longer enough: you must optimize for…

In a world where 70% of people no longer know what to believe online and 52% of Instagram/TikTok content is already generated by AI, Equinox has just…

AI becomes the backbone of the brand experience Artificial intelligence is no longer a “product add-on” in a recommendation; it becomes the very…

Gutenberg, a historic marketing agency in New York, has just taken the plunge: a complete transformation into a 100% AI-powered agency. ✨ 100+…

From reflection to implementation 2026 continues the trajectory of marketing AI, but it is time for decision-makers to move from reflection and…

According to Eurostat, less than 15% of European businesses actually use AI in their operations. Not in testing. Not in a demo. Really. This figure…

I’m drafting this post between two folders. It’s 9:45 a.m. and I wonder where it is, this truce invented in 1875 by parliamentarians who needed a…

In pitches it’s not enough to be fair, smart, and competitive. Clients see plenty of agencies, and I can tell you they don’t remember much from…

The Musk-Trump clash = €152 billion vanished in 24h And if your campaigns captured even just 1% of that attention? The breaking news isn’t buzz….

AI is fascinating, it’s undeniable! But I observe with amusement this fascination with novelty that sometimes makes us forget the essential. A bit…