Generative AI: European marketers’ top priority — but 94% of them aren’t getting the results.

Generative AI: European marketers’ top priority — but 94% of them aren’t getting the results. 1024 572 Jean-Marc Segati

You have made generative AI your strategic priority for 2026? You are not alone. 34% of European marketers place it at the top of their investments….

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Google Ads, June 2026: The AI Didn’t Fire You. It Made You Sign a Waiver.

Google Ads, June 2026: The AI Didn’t Fire You. It Made You Sign a Waiver. 1024 559 Jean-Marc Segati

It arrived quietly on June 3, 2026: the first revision of Google’s Ads terms in eight years, validated with a click by your teams. The text does not…

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AI hasn’t invented anything. Our grandmothers did it before AI.

AI hasn’t invented anything. Our grandmothers did it before AI. 1024 572 Jean-Marc Segati

On June 16 last, Sustainable Gastronomy Week opened, carried by the youth chapters of the World Food Forum. The theme: “Celebrating Food Heritage.”…

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In Asian B2B, patience is not a virtue. It’s a weapon.

In Asian B2B, patience is not a virtue. It’s a weapon. 1024 1024 Jean-Marc Segati

I came across a study on B2B in Asia, and one idea stuck with me: we sell with numbers, we buy with emotions. Even among professionals. We pile up…

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Onepoint Turns Recruitment Into a Dating App

Onepoint Turns Recruitment Into a Dating App 1024 574 Jean-Marc Segati

The latest recruitment campaign from Onepoint is interesting… The firm borrows the codes of dating apps to talk about AI: we “match” candidates…

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AI is not here to replace creativity

AI is not here to replace creativity 1024 681 Jean-Marc Segati

She is there to restore his breath. With MCPs, a new way of creating is emerging: more fluid, more connected, faster. In the production of…

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Anthropic launched Claude Fable 5 this week.

Anthropic launched Claude Fable 5 this week. 1024 527 Jean-Marc Segati

Her capabilities exceed those of any model she had made accessible so far. Beyond the announcement, a few facts deserve a closer look. On the basis…

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Sunset Dream: AI can’t replace a photoshoot. It replaces twenty.

Sunset Dream: AI can’t replace a photoshoot. It replaces twenty. 1024 779 Jean-Marc Segati

Are you managing an international brand or a multi-market campaign? Then this case concerns you directly. Mango Teen has launched “Sunset Dream”, a…

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Make a Wish: The video AI is already in production, not in testing.

Make a Wish: The video AI is already in production, not in testing. 1024 574 Jean-Marc Segati

Have you seen it? A director. An advertising film. Almost no shooting. Kemixiz presents Make a Wish — images, music, sound effects, video shots:…

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There are two ways to use AI in campaigning

There are two ways to use AI in campaigning 1024 574 Jean-Marc Segati

Show it. Or hide it behind the idea. Air France chose the second. It’s the right choice! What interests me here isn’t the technical prowess….

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Coca-Cola: 12 markets and 12 different creations in 48 hours. Fascinating!

Coca-Cola: 12 markets and 12 different creations in 48 hours. Fascinating! 819 1024 Jean-Marc Segati

Lunar New Year 2026 in Southeast Asia. Each local team — Vietnam, Thailand, Malaysia, Singapore, Philippines… — produced its own version with…

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Netflix Wants to Make Ads Less Intrusive

Netflix Wants to Make Ads Less Intrusive 1024 1024 Jean-Marc Segati

Did you see this Netflix news? The platform is preparing for 2026 AI-generated ad formats that can visually blend with the content being watched. An…

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