Same gestures. Same tone. Same energy. Continuous commercial presence, uninterrupted, with no additional marginal cost. The retailers who deployed it…

That’s what stopped me this week, and I wanted to share it. Initial assets aren’t always homogeneous. In a few hours: country-adapted…

Good advertising simplifies a message. A very good advertisement also simplifies how it is produced. The Asian automotive marketplace Carro has just…

On Let’s Dance, in Germany, a sequence unsettled viewers. The set transformed into a fantastical universe, populated by dragons and spectacular…

The Supermetrics 2026 report has just dropped: only 6% of European marketers have truly deployed AI in their operations beyond POCs, tests, and ad…

1.5 billion dollars of synergies announced to institutional investors, driven by AI. On February 18, 2026, a global leader in communications marks…

And most organizations aren’t ready for it. What is happening isn’t “a little more AI in bidding”. These are autonomous agents that read your…

Netflix has made it official: starting this year, AI-generated ads tailored in real time to each viewer. 94 million subscribers affected. Amazon,…

The debate around the “HelicopterAP Rocky” clip illustrates well where we stand: since its release in January 2026, the online world has lit up to…

In Jakarta, Google installed an LED panel that gives the illusion of seeing through: you think you’re looking at the city behind the screen, but it’s…

From SEO to GEO: AI assistants become an acquisition channel In 2026, optimizing for search engines is no longer enough: you must optimize for…

In a world where 70% of people no longer know what to believe online and 52% of Instagram/TikTok content is already generated by AI, Equinox has just…