Agentic workflow: automation by autonomous agents

Agentic workflow: automation by autonomous agents 1024 574 Jean-Marc Segati

The agentic workflow: automation by autonomous agents The agentic workflow (or “agentic workflow”) is an automation approach where autonomous agents…

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Creative awards: with or without AI? The great post-Cannes Lions 2025 debate

Creative awards: with or without AI? The great post-Cannes Lions 2025 debate 1024 541 Jean-Marc Segati

The WSJ on Cannes Lions 2025 article reveals an advertising industry that has definitively embraced AI. No more hesitations from 2023; time for the…

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ADVERTISING AND PIXELS N°1

ADVERTISING AND PIXELS N°1 1024 683 Jean-Marc Segati

These brands ditch the click to predict what you’ll want (and it’s working) You know, that ad you saw yesterday on Instagram but you didn’t click? It…

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The European advertising market: size and contradictions

The European advertising market: size and contradictions 1024 1024 Jean-Marc Segati

Q1 2025. France posts +3.4% growth, driven by digital. But annual forecasts are revised downward across Europe. Economic uncertainties are forcing…

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L'intelligence artificielle transforme le marketing selon des modalités différentes. Trois cas récents illustrent comment les organisations exploitent cette technologie : optimisation budgétaire, amélioration discrète des performances, et révolution des processus de vente.

Advertising & Pixels #2

Advertising & Pixels #2 1024 1024 Jean-Marc Segati

Three approaches to AI marketing that redefine strategies in 2025 Artificial intelligence is transforming marketing in different ways. Three recent…

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Advertising AI: the energy challenge becomes a global opportunity

Advertising AI: the energy challenge becomes a global opportunity 1024 574 Jean-Marc Segati

Imagine : in a few hours, an idea becomes an advertising content broadcast worldwide. Generative AI not only transforms digital advertising, it…

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Denmark is going to grant its citizens copyright over their own faces.

Denmark is going to grant its citizens copyright over their own faces. 1024 574 Jean-Marc Segati

No longer the simple “right to one’s image”—hello to copyright on your digital identity ⚖️ Unauthorized deepfake? → Immediate removal +…

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Newsletter Pub & Pixels #3

Newsletter Pub & Pixels #3 1024 574 Jean-Marc Segati

When AI steps out of the screens to transform physical marketing Artificial intelligence is taking a new step in 2025. After revolutionizing digital…

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AI is profoundly transforming marketing

AI is profoundly transforming marketing 1024 574 Jean-Marc Segati

95% of marketing directors consider AI investments a priority. Yet only 13-20% have truly integrated it into the heart of their marketing strategy….

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Belgian National Day today

Belgian National Day today 1024 1024 Jean-Marc Segati

I asked the AI to create a visual to share, like a greeting card. I gave it full discretion. Here’s what it came up with. I don’t know if it’s…

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This 73-year-old grandmother keeps the scammers on the phone for 40 minutes…

This 73-year-old grandmother keeps the scammers on the phone for 40 minutes… 1024 574 Jean-Marc Segati

Meet “Daisy”, the latest recruit on O2’s anti-fraud team in the United Kingdom. Her job? To waste as much of their time as possible by telling them…

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Newsletter Pub & Pixels #4

Newsletter Pub & Pixels #4 1024 574 Jean-Marc Segati

When AI Turns Failure into Marketing Success Artificial intelligence reveals its true nature in 2025: unpredictable, sometimes flawed, but always…

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